Results 181 to 190 of about 3,804 (252)

The Influence of Incongruent Line Extensions on Choice of a Brand's Pre‐Existing Products: The Mediating Role of Curiosity

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Many brands have added highly incongruent products to their product lines, such as Lay's Chicken and Waffles Potato Chips, Blueberry Cheerios, and Carrot Cake Oreos. This paper investigates how highly incongruent products influence the choice of pre‐existing items in the product line.
Brittney Stephenson   +4 more
wiley   +1 more source

Cyber-physical security of biochips: A perspective. [PDF]

open access: yesBiomicrofluidics
Baban NS   +4 more
europepmc   +1 more source

The Role of Iron‐Hyponitrite Intermediates in Biology and Insights From Synthetic Model Complexes

open access: yesChemistry – A European Journal, EarlyView.
Despite the difference in active site architecture, NO reduction by different NOR enzymes is expected to be linked by a common intermediate: hyponitrite (N2O22−). However, experimentally, very little is known about the coordination chemistry of iron with hyponitrite and the expected Fe‐hyponitrite intermediates.
Michael O. Lengel, Nicolai Lehnert
wiley   +1 more source

Gamify Your Lab – spieltypische Elemente zur Motivations‐ und Aktivierungssteigerung im Schülerlabor

open access: yesCHEMKON, EarlyView.
Das Projekt „Gamify your Lab“ verbindet experimentellen Chemieunterricht im Schülerlabor mit spieltypischen Elementen wie Narrativ, Rätselstruktur und Feedback. Zwei exemplarische Lerneinheiten zeigen, wie Experimente mit und ohne digitale Lernumgebung in motivierende, problemorientierte Lernkontexte eingebettet werden können. Erste Evaluationen weisen
Daniela Krischer, Volker Hofheinz
wiley   +1 more source

Microtubule Destabilizing Kinesins: A Historical Perspective and Thoughts for the Future

open access: yesCytoskeleton, EarlyView.
ABSTRACT The microtubule cytoskeleton plays critical roles in multiple cellular processes such as mitotic spindle assembly and chromosome segregation. Cells contain a number of microtubule‐associated proteins that regulate microtubule dynamics both temporally and spatially in cells. The microtubule depolymerizing kinesins include members of the Kinesin‐
Claire E. Walczak
wiley   +1 more source

Assembly and Maintenance of Myofibrils in the Heart

open access: yesCytoskeleton, EarlyView.
ABSTRACT The assembly of actin and myosin to the paracrystalline arrangement of myofibrils in striated muscle, that is, heart and skeletal, has puzzled many a cell biologist. Different models, based on cultured cardiomyocytes, were proposed for the last 30 years to explain the sequence of events.
Elisabeth Ehler
wiley   +1 more source

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