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The Price Consideration Model of Brand Choice [PDF]

open access: yes
The workhorse brand choice models in marketing are the multinomial logit (MNL) and nested multinomial logit (NMNL). These models place strong restrictions on how brand share and purchase incidence price elasticities are related. In this paper, we propose
Erdem, Tulin   +2 more
core  

Effects of icosapent ethyl according to baseline residual risk in patients with atherosclerotic cardiovascular disease: results from REDUCE-IT. [PDF]

open access: yesEur Heart J Cardiovasc Pharmacother
Burger PM   +8 more
europepmc   +1 more source

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