Results 161 to 170 of about 174,140 (282)

The Rise of Human–Computer Integration in Marketing: A Theory Synthesis

open access: yesPsychology &Marketing, Volume 43, Issue 6, Page 1343-1380, June 2026.
ABSTRACT Human–computer integration (HCInt) technologies, which merge human bodily, cognitive, and sensory functions with computational processes, are reshaping the foundations of consumer experience. Unlike traditional human–computer interaction, HCInt entails adaptive and reciprocal coupling through AI‐driven augmentation, wearables, muscle–computer ...
Carlos Velasco   +5 more
wiley   +1 more source

Narratives, Networks, and the Evolution of Paracrises: Evidence From X (Twitter) Discourse on the Adidas SL72 Campaign

open access: yesJournal of Contingencies and Crisis Management, Volume 34, Issue 2, June 2026.
ABSTRACT This study examined the developmental processes of paracrises and reputational threats amplified on social media, through a case study of the Adidas SL72 sneaker campaign, a faux pas‐type paracrisis. Unlike crises that directly threaten organizational survival, paracrises are reputational threats that primarily impact corporate social ...
Da Eun Song, Dan Ro, Hyunmi Baek
wiley   +1 more source

Safe Sport in Mediterranean Contexts: Cultural Logics of Harm, Silence, and Authority

open access: yesEuropean Journal of Sport Science, Volume 26, Issue 5, May 2026.
ABSTRACT This study explores how cultural logics, as articulated by system‐level actors in the Northern Mediterranean region, may shape the acceptance, tolerance, and normalisation of interpersonal violence in sport, and constrain efforts to develop and implement safe sport initiatives. Using a cultural praxis heuristic, we conducted 60 semi‐structured
Stiliani “Ani” Chroni   +15 more
wiley   +1 more source

An Analytical Overview of the Rebirth of the Olympic Games and the Olympic Movement

open access: yesACROSS
Collective mentality, due to specialized literature together with media, perpetuated the idea that the rebirth of the Olympic Games and the opening of the modern era in this respect is to be exclusively attributed to Baron Pierre de Coubertin (1863 ...
Gheorghe BRANIȘTE
doaj  

Remote‐Based Brain Endurance Training Enhances Bench Press, Preacher Curl, and Jump Squat Performance in Recreational Athletes

open access: yesEuropean Journal of Sport Science, Volume 26, Issue 5, May 2026.
ABSTRACT Supervised laboratory‐based brain endurance training (BET), a form of combined cognitive and exercise training, benefits exercise performance. Given that athletes often train unsupervised, we compared effects of unsupervised remote‐based BET and standard exercise training (ET) on muscular endurance exercise performance.
Alexandru Rautu   +4 more
wiley   +1 more source

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