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THE OLYMPIC GAMES AND THE OLYMPIC IDEAL

Journal of the American Medical Association, 1956
• The Olympic Games are of such a personal nature to the world that they can even override serious political differences between countries. Here is presented how athletic training, the forerunner of the games, had its beginning. In considering the trials and tribulations that befell the growth of gymnastic exercise, it will be seen that physicians are ...
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Marketing the Olympics within the Olympics

Ecquid Novi: African Journalism Studies, 1998
On-air promotion is a key tool for gaining audiences and networks spend millions of dollars each year to promote upcoming programs. Prior to the 1996 Summer Olympics, NBC conducted extensive research to determine a programming and promotional strategy that would yield the highest ratings.
A.C. Billings, S.T. Eastman
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Post-Olympism? Questioning Olympic historiography

2020
This chapter aims investigate the general nature of historical knowledge with specific reference to olympic history, and follows a framework developed by Alun Munslow who discerns three basic models of historical inquiry: reconstruction, construction and deconstruction.
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The Olympic dentist

British Dental Journal, 2008
As the immediate excitement of an amazing 2008 Olympics and Paralympics in Beijing for team GB subsides, some are already looking towards the 2012 games. Dentist and medical team consultant for the 2012 games Dr Tony Clough has recently returned from the Beijing Olympics, where he got involved prematurely with this year's athletes, as Jonica Love ...
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