Perceived congruence and online loyalty as segmentation variables in multichannel retailing: a comparison between appparel and electronics [PDF]
, 2017 As the interest of the literature on congruity between offline and online stores is relatively recent, empirical evidence is required to help marketing managers choose the most effective ways of contributing to the formation of consistent offerings as ...
Gómez-Borja, Miguel-Ángel +3 more
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Omni-channel retailing: propositions, examples and solutions [PDF]
, 2018 Saarijärvi, Hannu +2 more
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Customer engagement with websites: a transactional retail perspective [PDF]
, 2019 Carey, Lindsey I. +3 more
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DEVELOPMENT OF OMNI-CHANNEL AT CHINA
International Journal of Entrepreneurship and Management PracticesConsumer behaviors, market development, and relationships between businesses and consumers are all being strongly impacted by ongoing digitization and technology advancements. By offering a variety of integrated channels, retailing companies are attempting to promote these advances.
Haidong Zhang, Zailani Abdullah
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Promoting excellence in customer management: emerging trends in business [PDF]
, 2016 The importance of customer management as an area for research inspired the formation of the Henley Centre for Customer Management in 2006. The Centre is a unique collaboration between business and academia, which aims to promote excellence in customer ...
Clark, Moira +2 more
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ADADA 2016 14TH international Conference for Asia Digital Art and Design Association - Relationship between perceived value in Omni-Channel Shopping and repurchase intention [PDF]
, 2016 Along with the development of ICT, the distribution strategy of existing companies has been changing to the ‘Omni-Channel’ strategy. According to the diversification of distribution channels, the value of customer shopping has also been changing ...
Lee, Hwa Jin +2 more
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Study of the Types and Characteristics of Channel Shift of Omni Channel Service [PDF]
, 2016 Currently, we are living in an age in which the development of IT technology creates value by utilizing Internet and mobile platform. In the past, the consumers had an one-way consumption pattern which purchases after acquiring information via ...
Jin, Lee Yoo, Kyoung, Lee Su
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The 1st POMS Applied Research Challenge 2014 Awards [PDF]
, 2014 Caro, F, Tang, CS
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Omni-channel logistics special issue [PDF]
International Journal of Physical Distribution & Logistics Management, 2018 Soroosh Sam Saghiri +3 more
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