Results 241 to 250 of about 7,350 (305)

The Dilemma of Carbon‐Conscious Consumers: A Multi‐Study Investigation of Carbon Transparency in AI Use

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT As artificial intelligence (AI) becomes embedded in everyday consumer services, it introduces ethical dilemmas that extend beyond fairness and privacy. One underexplored concern is the environmental cost of AI, particularly its carbon footprint.
Vik Naidoo
wiley   +1 more source

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku   +2 more
wiley   +1 more source

Bridging Fragmentation in Digital Transformation Research: Building an Interface Between Operations Management and Information Systems

open access: yes
Journal of Operations Management, EarlyView.
Sunil Tiwari   +7 more
wiley   +1 more source

Eliciting Mental Time Travel Through Digital Product Displays and Its Positive Influence on Purchase‐Oriented Outcomes

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst   +3 more
wiley   +1 more source

Liking Without Endorsing: Consumer Dilemmas in Responses to AI‐Generated Music

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite a growing literature documenting consumer aversion to AI‐generated creative output, AI‐generated music has achieved notable success in the marketplace, with some songs achieving chart placements and attracting millions of streams.
Andrew B. Edelblum, Joshua Poe
wiley   +1 more source

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