Results 341 to 347 of about 13,074 (347)
Some of the next articles are maybe not open access.
Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users
Journal of Product and Brand Management, 2017Tugba Ozboluk, Yunus Dursun
exaly
The influence of C2C communications in online brand communities on customer purchase behavior
Journal of the Academy of Marketing Science, 2009Stephanie M Noble, Charles H Noble
exaly
Online Brand Communities:Loyal to the Community or the Brand?
2013Popp, Bastian +2 more
openaire +1 more source
Antecedents of participation in online brand communities and their purchasing behavior consequences
Service Business, 2016Abeer A Mahrous
exaly
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
Journal of Marketing, 2019Dennis Herhausen +2 more
exaly
How brand loyalty is affected by online brand community?
2015Ching-Wei Ho +2 more
openaire +1 more source