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Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 2020
The purpose of this research is to see how the influence of social media in increasing consumer interest through promotion. The method used in this research is the descriptive method, the data collected in the form of words and images. The results showed that social media can increase consumer interest in buying products that have been promoted.
soni Mulyawan Setiana, M I Iskandar
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The purpose of this research is to see how the influence of social media in increasing consumer interest through promotion. The method used in this research is the descriptive method, the data collected in the form of words and images. The results showed that social media can increase consumer interest in buying products that have been promoted.
soni Mulyawan Setiana, M I Iskandar
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Current Opinion in Psychology, 2022
Social media host alarming degrees of hate messages directed at individuals and groups, threatening victims' psychological and physical well-being. Traditional approaches to online hate often focus on perpetrators' traits and their attitudes toward their targets.
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Social media host alarming degrees of hate messages directed at individuals and groups, threatening victims' psychological and physical well-being. Traditional approaches to online hate often focus on perpetrators' traits and their attitudes toward their targets.
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Online Information Review, 2010
PurposeThis study aims to identify distinct online media user segments on the basis of three media theories, namely media displacement theory, media complementarity theory and media richness theory.Design/methodology/approachA large‐scale, mobile‐based web survey was conducted in Japan to assess behavioural variables (media time allocation, media ...
Shintaro Okazaki, Jaime Romero
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PurposeThis study aims to identify distinct online media user segments on the basis of three media theories, namely media displacement theory, media complementarity theory and media richness theory.Design/methodology/approachA large‐scale, mobile‐based web survey was conducted in Japan to assess behavioural variables (media time allocation, media ...
Shintaro Okazaki, Jaime Romero
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2021
Social media, a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, allow the creation and exchange of user-generated content. Such popular Web 2.0-based social media sharing services as YouTube, Facebook, Twitter, Twitch, and TikTok have drastically changed the content distribution landscape ...
Ze-Nian Li, Mark S. Drew, Jiangchuan Liu
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Social media, a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, allow the creation and exchange of user-generated content. Such popular Web 2.0-based social media sharing services as YouTube, Facebook, Twitter, Twitch, and TikTok have drastically changed the content distribution landscape ...
Ze-Nian Li, Mark S. Drew, Jiangchuan Liu
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Journal of Media Business Studies, 2010
AbstractEngagement has emerged as an important concept for newsorganizations. Yet lack of agreement within the industry and the academy on the definition of engagement has left news companies vulnerable to the definitions dictated by advertisers, who focus on brand placement not news content.
Rachel Davis Mersey +2 more
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AbstractEngagement has emerged as an important concept for newsorganizations. Yet lack of agreement within the industry and the academy on the definition of engagement has left news companies vulnerable to the definitions dictated by advertisers, who focus on brand placement not news content.
Rachel Davis Mersey +2 more
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Media dreaming and media consumption – An online study
2018International Journal of Dream Research, Vol 11, No 2 (October 2018)
Moverley, Miriam +2 more
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Social media: Self-reflection, online
Nature, 2011Some scientists might not like the persona they see when they look online. But they can do something about it.
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