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Is Online Newspaper Advertising Cannibalizing Print Advertising?
SSRN Electronic Journal, 2013During the past decade, the newspaper industry experienced significant erosion of revenues, predominantly in print advertising. The concomitant increase in the less rewarding online advertising has been unable to make up for this loss. As a result, for every $1 increase in online advertising between 2005 and 2011, newspapers lost $22 in print ...
Shrihari Sridhar +1 more
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Online newspapers as newspapers online - extending the concept of 'newspaper'
2007Online newspapers may be easy to identify, but are difficult to define. Thispaper discusses how to define the online newspaper and proposes a definition thatincludes online newspapers with or without printed editions. The definition is based onthe functions of a newspaper rather than on who the publisher is, and may be seen asextending the concept of ...
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Features of online newspaper articles
2010The experience of satisfaction when reading an on-line newspaper is influenced by a lot of very diverse factors. A study by the Readership Institute of the Media Management Center at the Northwestern University showed that the story topic only accounts for about 40% of a story's satisfaction rating.
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Online Newspapers: How Print Newspapers Adapted to the Online Envirnoment
The International Journal of Knowledge, Culture, and Change Management: Annual Review, 2007openaire +1 more source
Regulating Online Newspapers’ Video Content
Abstract Video content is a defining element of contemporary news media. It is important to illustrate stories, to render them more compelling, and to increase their shareability. Both social media and the newspapers’ homepage are exceptionally visual platforms.openaire +1 more source