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Modelling Consumer Behaviour on Online Collaborative Platforms [PDF]

open access: yesRisk in Contemporary Economy, 2023
The importance of analysing consumer behaviour is determined by the central place it holds in marketing. Consequently, consumer behaviour analysis is essential to any business which aims to achieve its goals and to be successful since all market ...
Oana Pricopoaia   +4 more
doaj   +1 more source

Performance Analysis of Online Social Platforms [PDF]

open access: yes, 2019
We introduce an original mathematical model to analyze the diffusion of posts within a generic online social platform. Each user of such a platform has his own Wall and Newsfeed, as well as his own self-posting and re-posting activity.
Baynat, Bruno   +2 more
core   +2 more sources

Airline E-commerce user experience experiment: An investigation of Thai LCCs passengers' purchasing behaviour among different online platforms [PDF]

open access: yes, 2019
Purpose: This study examines the current state of the airline’s e-commerce platforms and seek to identify their benefits and disadvantages in the aspect of user experience.
Cheramakara, Narudh, Pasupa, Sarakard
core   +2 more sources

Online Streaming Platform

open access: yesInternational Journal of Advanced Research in Science, Communication and Technology, 2023
Video traffic demand over mobile networks have been difficult task, the quality of service get reduced when there is a gap between the traffic demand and link capacity. The quality of video streaming gets poor when there occurs the long buffering and intermittent disruptions.
null N. Krishnaveni   +3 more
openaire   +1 more source

Effectiveness of dismantling strategies on moderated vs. unmoderated online social platforms

open access: yes, 2020
Online social networks are the perfect test bed to better understand large-scale human behavior in interacting contexts. Although they are broadly used and studied, little is known about how their terms of service and posting rules affect the way users ...
Artime, Oriol   +4 more
core   +1 more source

A Study on the Impact of College Students’ Demand Motivation on Their Willingness to Access Online Video Platforms [PDF]

open access: yesSHS Web of Conferences
The motivation of college students to engage with online video platforms has received widespread attention, and upon closer examination, the demand for online video platforms is also increasing.
Cai Haotian, Li Yehan
doaj   +1 more source

Do we talk to a wall or pass on knowledge to students: The advantages and disadvantages of online learning [PDF]

open access: yesMarketing (Beograd. 1991), 2022
In the era of digitalization, boosted by Covid-19 pandemic, there is a constant need to measure the success of digital education, compare and reappraise its positive and negative outcomes, which are mainly dependent on the technical conditions available,
Bojić Kristina   +2 more
doaj  

Subscription-Based Models and Online Learning Platforms

open access: yesACROSS, 2022
Internet connectivity has increased over the years and consequently, new business opportunities have occurred. Online learning platforms represent one of such opportunities. A few online learning platforms have recorded significant growth, reaching tens
Marian STAN   +2 more
doaj  

Marketing of Health Services In Pandemic Context. Case Study Romania [PDF]

open access: yesOvidius University Annals: Economic Sciences Series, 2022
The main purpose of this work is to identify the interest given to health services in the pandemic context. The promotion segment of all the information related to both the situation in which the entire health system was and the degree of information ...
Alina Puțan
doaj  

Market segmentation in online platforms [PDF]

open access: yesEuropean Journal of Operational Research, 2021
This paper studies ranking policies in a stylized trial-offer marketplace model, in which a single firm offers products and has consumers with heterogeneous preferences. Consumer trials are influenced by past purchases and the ranking of each product. The platform owner needs to devise a ranking policy to display the products to maximize the number of ...
Franco Berbeglia   +2 more
openaire   +2 more sources

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