Results 11 to 20 of about 12,927,233 (309)
Online reviews towards reducing risk [PDF]
Purpose – This paper aims to examine the impact of online reviews on behavioral intentions via perceived risk. Perceived risk is both analytical and emotional.
Neha Yadav +2 more
doaj +2 more sources
The Impact of Online Reviews on Consumers' Purchasing Decisions: Evidence From an Eye-Tracking Study. [PDF]
This study investigated the impact of online product reviews on consumers purchasing decisions by using eye-tracking. The research methodology involved (i) development of a conceptual framework of online product review and purchasing intention through ...
Chen T +4 more
europepmc +2 more sources
The Impact of Hotel Customer Experience on Customer Satisfaction through Online Reviews
With the growing popularity of the internet, customers can easily share their experiences and information in online reviews. Consumers recognize online reviews as a useful source of information prior to consumption, and many online reviews influence ...
Yaejee Kim, Hak-Seon Kim
semanticscholar +1 more source
Effects of online reviews and competition on quality and pricing strategies
By providing useful product information from the perspective of other buyers, online product/service reviews can help customers better evaluate the true quality of products and judge whether a product is a good fit for them.
Cui Zhao +3 more
semanticscholar +1 more source
The progress of IT technology such as social network and mobile payment and the change of social economic environment promote the emergence of sharing economy.
Ning Zhang +3 more
semanticscholar +1 more source
Online tourist reviews are the real feeling of tourists after the journey, which have a strong reference value for potential tourists to make travel decisions.
Yong Qin, Xinxin Wang, Zeshui Xu
semanticscholar +1 more source
What makes deceptive online reviews? A linguistic analysis perspective
With the rapid development of e-commerce, online reviews have become an important information source for consumers and e-commerce businesses. While the negative impact of deceptive online reviews has been well recognized, more research has to be done to ...
Wen Zhang +5 more
doaj +1 more source
Are environmental-related online reviews more helpful? A big data analytics approach
Purpose Based on more than 2.7 million online reviews (ORs) collected with big data analytical techniques from Booking.com and TripAdvisor.com, this paper aims to explore if and to what extent environmental discourse embedded in ORs has an impact on ...
Marcello M. Mariani, M. Borghi
semanticscholar +1 more source
The impact of online reviews on e-commerce sales in India: a case study
Customers can choose to buy products online without certain sensory experiences, such as touching, smelling or tasting. Consequently, product reviews are extremely important to implement online marketing strategies. While reviews can influence customers’
Mithun S. Ullal +4 more
semanticscholar +1 more source
Influence of MOOC learners discussion forum social interactions on online reviews of MOOC
Although some studies have explored massive open online courses (MOOCs) discussion forums and MOOC online reviews separately, studies of both aspects are insufficient.
Bing Wu
semanticscholar +1 more source

