Results 251 to 260 of about 12,927,233 (309)
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Impact of the length of stay at hotels on online reviews
International Journal of Contemporary Hospitality Management, 2022Purpose The length of stay (LoS) is of major importance from the perspective of the management of tourist destinations. As tourists heavily rely on the online reviews of other travelers as a primary information source, this study aims to empirically ...
Jong Min Kim, Jeongsoo Han
semanticscholar +1 more source
Dynamic pricing and inventory management in the presence of online reviews
Production and operations management, 2022We study the joint pricing and inventory management problem in the presence of online customer reviews. Customers who purchase the product may post reviews that would influence future customers' purchasing behaviors. We develop a stochastic joint pricing
N. Yang, Renyu (Philip) Zhang
semanticscholar +1 more source
Aslib Journal of Information Management, 2020
PurposeThe relationship between online reviews and purchase intention has been studied in previous research. However, there was little knowledge about the effect of information quality and the social presence of online reviews on purchase intention based
Linlin Zhu +4 more
semanticscholar +1 more source
PurposeThe relationship between online reviews and purchase intention has been studied in previous research. However, there was little knowledge about the effect of information quality and the social presence of online reviews on purchase intention based
Linlin Zhu +4 more
semanticscholar +1 more source
Journal of Hospitality and Tourism Technology, 2021
Purpose The purpose of this study is to investigate the effect of online reviews on consumers’ intention to visit restaurants, with the moderating role of involvement.
L. Aureliano-Silva +2 more
semanticscholar +1 more source
Purpose The purpose of this study is to investigate the effect of online reviews on consumers’ intention to visit restaurants, with the moderating role of involvement.
L. Aureliano-Silva +2 more
semanticscholar +1 more source
, 2020
The purpose of this study is to investigate online purchase intention in emerging markets focusing on the impact of perceived usefulness of online reviews, trust and perceived risk.
Iván Ventre, Diana Kolbe
semanticscholar +1 more source
The purpose of this study is to investigate online purchase intention in emerging markets focusing on the impact of perceived usefulness of online reviews, trust and perceived risk.
Iván Ventre, Diana Kolbe
semanticscholar +1 more source
Heritage hotels and customer experience: a text mining analysis of online reviews
, 2021In business, online reviews have an economic impact on firm performance. Customers’ data in the form of online reviews was used to understand the appreciation and service complaints written by previous customers.
Vinay Chittiprolu +2 more
semanticscholar +1 more source
Using Online Reviews for Customer Sentiment Analysis
IEEE Engineering Management Review, 2021Positive “word of mouth” is the key to successful innovation diffusion. Innovation managers pay close attention to examine customer sentiment. Online reviews are often the most accessible sources of customer feedback.
Rae Yule Kim
semanticscholar +1 more source
The role of key online reviews in affecting online hotel booking: an empirical investigation
Industrial management & data systems, 2021Purpose The importance of online reviews on online hotel booking has been widely acknowledged. However, not all online reviews affect consumers equally. Compared with common online reviews, key online reviews (KORs) have a greater influence on consumers'
Dong Zhang, Pengkun Wu, Chong Wu
semanticscholar +1 more source
Negative online reviews, brand equity and emotional contagion
European Journal of Marketing, 2021Purpose Despite the growing consensus that consumers extensively use online reviews and that negative reviews can significantly damage brand equity, it remains uncertain whether negative online reviews that focus on different aspects of a service have a
Fayez Ahmad, Francisco Guzmán
semanticscholar +1 more source
The Polarity of Online Reviews: Prevalence, Drivers and Implications
Journal of Marketing Research, 2020In this research, the authors investigate the prevalence, robustness, and possible reasons underlying the polarity of online review distributions, with the majority of the reviews at the positive end of the rating scale, a few reviews in the midrange ...
Verena Schoenmueller +2 more
semanticscholar +1 more source