Results 271 to 280 of about 387,299 (340)
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Knowledge management in online travel agencies
2023 18th Iberian Conference on Information Systems and Technologies (CISTI), 2023Online travel agencies are described as a digital service for selling products related to travel, accommodation, activities, airline tickets, car rental or other services.
D. Pinto, P. Peres
openaire +2 more sources
Journal of Hospitality and Tourism Technology, 2023
Purpose This paper aims to examine how consumers’ perceptions of artificial intelligence (AI) chatbots influence individuals’ cognitive and emotional states and their subsequent behavioural intentions vis-à-vis online travel agencies (OTAs).
Yao Zhu, R. Zhang, Yongguang Zou, D. Jin
semanticscholar +1 more source
Purpose This paper aims to examine how consumers’ perceptions of artificial intelligence (AI) chatbots influence individuals’ cognitive and emotional states and their subsequent behavioural intentions vis-à-vis online travel agencies (OTAs).
Yao Zhu, R. Zhang, Yongguang Zou, D. Jin
semanticscholar +1 more source
2022
Online travel agents (OTAs) act as double-sided platforms within the travel space, consolidating inventory from travel suppliers and facilitating its marketing, distribution and sale to travellers in return for a commission (O’Connor, 2009). As platforms, OTAs add value for all participants in their ecosystem.
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Online travel agents (OTAs) act as double-sided platforms within the travel space, consolidating inventory from travel suppliers and facilitating its marketing, distribution and sale to travellers in return for a commission (O’Connor, 2009). As platforms, OTAs add value for all participants in their ecosystem.
openaire +3 more sources
Why do Consumers Forgive Online Travel Agencies? A Multi-study Approach
Australasian Marketing Journal, 2023This paper investigates how consumers respond to online recovery strategies in response to a service failure in the online travel agencies (OTA) context.
Aman Kumar, Amit Shankar
semanticscholar +1 more source
Current Issues in Tourism, 2023
This study examines the impact of anthropomorphic chatbots and virtual reality experiences on the brand experience of online travel agencies. The study targeted three different online travel agencies (OTAs) and collected data from participants who had ...
Edward C. S. Ku
semanticscholar +1 more source
This study examines the impact of anthropomorphic chatbots and virtual reality experiences on the brand experience of online travel agencies. The study targeted three different online travel agencies (OTAs) and collected data from participants who had ...
Edward C. S. Ku
semanticscholar +1 more source
Current Issues in Tourism, 2023
By utilizing supervised, unsupervised, and transfer learning techniques, the present article analyzes the entire three major online travel agencies’ Instagram posts (n = 6,083) to investigate which features contribute more to predicting the user ...
Hyunsang Son, Y. Park
semanticscholar +1 more source
By utilizing supervised, unsupervised, and transfer learning techniques, the present article analyzes the entire three major online travel agencies’ Instagram posts (n = 6,083) to investigate which features contribute more to predicting the user ...
Hyunsang Son, Y. Park
semanticscholar +1 more source
Asia Pacific Journal of Tourism Research, 2023
Using construal level theory as a theoretical framework, this study aims to understand how online travel agencies’ logo design, a combination of shapes and colors, influences consumers’ purchasing intentions using behavioral and neuroscientific data ...
Cecelia Natanael Gunawan +2 more
semanticscholar +1 more source
Using construal level theory as a theoretical framework, this study aims to understand how online travel agencies’ logo design, a combination of shapes and colors, influences consumers’ purchasing intentions using behavioral and neuroscientific data ...
Cecelia Natanael Gunawan +2 more
semanticscholar +1 more source
Journal of Hospitality and Tourism Insights, 2023
PurposeChannel coordination has become an essential part of researching hotel supply chain management practices. This paper develops an improved channel coordination approach to coordinate the profit distribution between hotels and online travel agencies
Chi-Jen Chen
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PurposeChannel coordination has become an essential part of researching hotel supply chain management practices. This paper develops an improved channel coordination approach to coordinate the profit distribution between hotels and online travel agencies
Chi-Jen Chen
semanticscholar +1 more source
Asia Pacific Journal of Tourism Research
Despite increasing adoption of chatbots by Online Travel Agencies (OTAs), there remains a paucity of research on how anthropomorphism of AI-powered chatbots improves consumers’ brand love.
Sushant Kumar
semanticscholar +1 more source
Despite increasing adoption of chatbots by Online Travel Agencies (OTAs), there remains a paucity of research on how anthropomorphism of AI-powered chatbots improves consumers’ brand love.
Sushant Kumar
semanticscholar +1 more source
Gen Z's Interest in Online Travel Agencies in Indonesia: A Modified UTAUT2
G-TechThe rapid evolution of digital technology has transformed the travel and tourism industry, making Online Travel Agencies (OTAs) a preferred medium for trip planning and booking.
J. Leon +2 more
semanticscholar +1 more source