DOES TRUSTWORTHINESS INFLUENCE TRAVEL SERVICE USE INTENTIONS AT AN ONLINE TRAVEL AGENCY? A STUDY ON THE DIGITALIZATION OF THE TOURISM SECTOR IN BANGLADESH [PDF]
The use of online travel agency (OTA) in the sphere of tourism and hospitality industry is steadily rising along with digitalization. The aim of the investigation is to explore the relationship between the elements of trustworthiness (perceived ability,
Md. Soleman MOLLIK +4 more
doaj +1 more source
Online search engines and online travel agencies: A Comparative Approach
The present research provides insights into the complex landscape of online advertising channels to support tourism organizations in formulating their marketing strategies. People often use search engines and online travel agencies in a very similar way.
ANGELONI S., ROSSI C.
openaire +2 more sources
Joint Opaque Selling Systems for Online Travel Agencies [PDF]
Cet article analyse les ventes opaques qui constituent un canal de distribution alternatif aux canaux traditionnels. Deux variantes sont pratiquées. La première, développée par Hotwire.com repose sur des prix affichés et un service garanti par le vendeur dès le paiement.
Torre, Dominique, Ogonowska, Malgorzata
openaire +6 more sources
Shaping the competitive advantages of travel agencies over online services in today’s environment
The object of the study is the modern tourism and hospitality industry, which has faced significant losses and transformations over the past few years.
E. A. Frolova
doaj +1 more source
Service Quality Analysis of Online Travel Agencies (Ota) Using Multiclass Classification
The simplicity provided by Online Travel Agencies (OTA) does not always make customers feel satisfied. Sometimes the customers get some problems with the company services. This finally led customers to give their opinion on social media. Large numbers of
Nadya Nurul Sepani Putri +2 more
doaj +1 more source
Acceptance of Online vs. Traditional Travel Agencies
ABSTRACT Previous research focused primarily on discovering factors affecting either the benefits and service quality of traditional travel agencies or those of online booking facilities. This study tries to broaden the scope by investigating multiple distribution channel options.
Mayr, Thomas, Zins, Andreas
openaire +3 more sources
Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector
Purpose – The purpose of this paper is to investigate the extent to which the largest Romanian travel agencies communicate their CSR practices and policies in the online environment, as reflected by the contents of their websites and social media pages ...
Ovidiu I. Moisescu
doaj +1 more source
Payment through mobile phones is a vital breakthrough in the arena of online businesses and e-commerce. The purpose of this study was to investigate the determinants, enablers, and barriers involved in the success or failure of the mobile payment system (
Irfan Hameed +3 more
doaj +1 more source
Pemanfaatan Online Travel Agency (OTA) di Indonesia
The purpose of this research is to find out the use of online travel agencies (OTA) in Indonesia. This article is based on a cross-sectional study because the target population of this study includes all Indonesian customers who use OTAs for travel bookings.
Wagini Wagini +2 more
openaire +1 more source
Exploring consumers' attitudes and behaviours toward online hotel room reservations [PDF]
Marketers in Malaysia need to have solid understanding on consumers’ online attitude and buying behavior. This is mainly due to the shift and trend that consumers are moving fast into online purchasing.
Kok, Adeline Li Ming *, Teoh, Boon Wai
core +1 more source

