Results 291 to 300 of about 387,299 (340)

The Risk of Cryptocurrency Payment Adoption and the Role of Social Media: Evidence From Online Travel Agencies

Production and operations management
The swift advancement of social technologies has created unprecedented opportunities for companies to embrace new business models or bolster their existing ones.
Chaoyue Gao, Bin Gu, A. Leung, Xianwei Liu, Qiang Ye   +4 more
semanticscholar   +1 more source

Exploring travellers booking factors through online booking agency

International Journal of Business Information Systems, 2020
The aim of this study is to explore the factors that travellers search for when booking the hotel through online travel agency. A survey and convenience sampling method were used in this study. For the data analysis, the researcher used 398 questionnaires which were distributed at Penang International Airport, Malaysia.
Mohd Haniff Jedin, Kohila Ranjini Annathurai   +1 more
openaire   +1 more source

A strategic website evaluation of online travel agencies

Tourism Management, 2011
Abstract Online travel Web sites have been the most frequently visited online information facilities by travelers. To evaluate the effectiveness of a travel Web site, the Web site manager should regularly check whether or not it is fulfilling the objectives that were established for it.
Wen-Chih Chiou, Chin-Chao Lin, Chyuan Perng   +2 more
openaire   +1 more source

Measuring Web Site Quality for Online Travel Agencies

Journal of Travel & Tourism Marketing, 2007
Abstract Online travel agencies face increasing levels of competition and, thus, experience an ever greater need to evaluate the effectiveness of their Web sites. This study examines the influence of perceived Web site quality on willingness to use online travel agencies. Six core dimensions were identified and empirically tested regarding their impact
Park, Young, Gretzel, Ulrike, Sirakaya-Turk, Ercan   +2 more
openaire   +2 more sources

Pricing Behavior on the WEB: Evidence from Online Travel Agencies

Empirica, 2002
There have been many claims that the Internet represents a nearly frictionless market. This paper extends the empirical results on online retailing by studying prices for nearly homogenous services - holiday packages - matched across conventional and Internet channels.
openaire   +2 more sources

Exploring price fluctuations across different online travel agencies

Journal of Vacation Marketing, 2015
The Internet has changed the traditional behavior of customers when purchasing tourism-related products, especially when reserving hotel rooms online. Online travel agencies (OTAs) that offer Web-based hotel room reservation services have proliferated in recent years.
Sunny Sun, Rob Law, Tony Tse
openaire   +1 more source

Measuring E-Service Quality for Online Travel Agencies

Journal of Travel & Tourism Marketing, 2010
ABSTRACT Online travel agencies face intense competition, and thus have a great need to evaluate the e-service quality of their websites to succeed or even just to survive. The present study explores the underlying dimensions used by online customers to evaluate the e-service quality of online travel agencies, as well as the relationship of these ...
Nelson Kee Fu Tsang, Michael T. H. Lai, Rob Law   +2 more
openaire   +1 more source

The effects of parasocial interaction, authenticity, and self‐congruity on the formation of consumer trust in online travel agencies

The international journal of tourism research, 2022
Xiaohua Chen, S. Hyun, Timothy J. Lee
semanticscholar   +1 more source

Case 11 A2Z Professional Travel Ltd: online travel agency in Thailand

2011
Introduction Thailand is one of the most favourite tourist destinations in the world. It is estimated that about 10 million tourists visit Thailand every year. Due to certain unforeseen events like the SARS outbreak and the Tsunami, the expected growth rate in tourist arrivals has not materialized over the last two years. However, the World Travel
openaire   +1 more source

Innovation Practices of New Technology Adoption for the Business Survival Strategy of Online Travel Agencies During the COVID-19 Pandemic: Two Case Studies in Taiwan

Journal of the Knowledge Economy, 2023
Kuo-Ming Chu
semanticscholar   +1 more source