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Nowadays, e-commerce is ubiquitous across various industries, encompassing the marketing of numerous products and services, including tourism services. Global travel agencies have embraced the provision of personalized customer service online.
Şükran Karaca, Züleyhan Baran
semanticscholar +1 more source
Factors affecting the adoption of electronic word-of-mouth on the online travel agencies
EWOM has become more and more important in marketing and communication. Therefore, it is essential to improve understanding of the behavioral consequences of EWOM, especially in the tourism and hospitality industries.
Hoàng Thị Phương Thảo +1 more
doaj +1 more source
The Influence of Online Travel Agencies (OTAs) on Hotel Revenue and Distribution Strategies
Purpose: The main objective of this study was to explore the influence of Online Travel Agencies (OTAs) on hotel revenue and distribution strategies. Methodology: The study adopted a desktop research methodology.
Kate Jolene
semanticscholar +1 more source
The effect of E-Commerce travel agencies in East London, South Africa [PDF]
This study investigates the impact of e-commerce on travel agencies in East London (EL). While there is a general belief that e-commerce provides many opportunities to travel agencies, the reality is that traditional travel agencies face competition from
Unathi Sonwabile Henama, Lwazi Apleni
doaj
The Involvement of Reviews in Online Travel Agencies to Increase Hotel Booking Intention in Batam
Hotel reservations are currently dominated by online bookings from Online Travel Agent, therefore thisresearch was created to assist hoteliers in knowing how the role of online reviews can influence consumerpurchase intentions in making online ...
Desyanti Putri +2 more
semanticscholar +1 more source
Can online travel agencies contribute to the recovery of the tourism activity after a health crisis?
PurposeOnline travel agencies (OTAs) have an important role to play in reactivating tourism activity following a health crisis by providing information about the health conditions of tourist destinations.
A. I. Polo Peña +2 more
semanticscholar +1 more source
Descriptive analysis and consumer evaluation of travel agencies websites [PDF]
Bu çalışma internet ve iletişim araçlarının gelişmesiyle işletmelerin sanal vitrini haline gelmiş olan web sitelerin seyahat acenteleri tarafından mevcut kullanım durumlarının ortaya konulmasını, web sitele-rinde kullanılan bileşenlerin tüketici bakış ...
Bahar, Ozan, Yalçın, Mehmet
core +1 more source
THE IMPACT OF SOCIAL MEDIA INFLUENCER’S CREDIBILITY ON THE TRAVEL INTENTIONS OF THE EGYPTIAN MILLENNIALS: APPLIED TO DOMESTIC TOURISM [PDF]
This study aims to fill the gap in the current influencer marketing literature by analyzing the impact of social media influencers (SMIs) credibility on the domestic travel intentions of Egyptian millennials.An online questionnaire was distributed to a
Marianne RAAFAT +2 more
doaj +1 more source
Extending Online Travel Agency with Adaptive Reservations [PDF]
Current online ticket booking systems either do not allow customers to reserve a ticket with a locked price, or grant a fixed reservation timespan, typically 24 hours. The former often leads to false availability: when a customer decides to purchase a ticket after a few queries, she finds that either the ticket is no longer available or the price has ...
Zhang, Yu +4 more
openaire +3 more sources
The purpose of this paper is to analyse the cybersecurity in online travel agencies (OTAs) and hotel sectors to protect users’ private data in smart cities.
Lázaro Florido-Benítez
semanticscholar +1 more source

