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Online Marketing Strategies for Travel Agencies [PDF]

Studia commercialia Bratislavensia, 2011
Online Marketing Strategies for Travel Agencies This paper describes the theoretical foundations of marketing in the online environment in which a travel agency may develop an effective strategy for selling their products. In the first part of the article the author is focusing on functions of online marketing as well as on its advantages over ...
openaire   +1 more source

Study on Chinese Tourism Web Sites' Distribution and Online Marketing Effects. [PDF]

, 2010
As a platform and carrier of tourism information, tourism websites (TWs) and online tourism marketing have deeply affected the tourism industry. The authors adopt a geographical perspective to analyze the distribution of Chinese tourism websites (CTWs ...
Baggio R., Barwise P., Buhalis D., Cheng S., China National Tourism Administration, Corigliano M. A., Dorothy Fox, Feifei Xu, Jie Zhang, Li Y., Liu S., Miao W., Reichheld F. F., Shaowen Cheng, State Statistics Bureau of China, United Nations World Tourism Organization, United Nations World Tourism Organization, United Nations World Tourism Organization, Wu N., Yin S., Zhang J., Zhang J.   +21 more
core   +2 more sources

BEHAVIORAL PROFILES OF CONSUMERS OF ONLINE TRAVEL AGENCIES

, 2018
The aim of the article is threefold: analyzing (1) the antecedents of satisfaction of online travel agencies (OTAs)' customers, and the mediating role of loyalty, and word of mouth; (2) the different customers’ profiles attending to these antecedents; and (3) how antecedents affect satisfaction according to the customer profile.
Martínez Costa, Carme, Pladevall Viladecans, Julia, Mas-Machuca, Marta, Marimon, Frederic   +3 more
openaire   +4 more sources

Estimating the costs and benefits of providing free public transit passes to students in Los Angeles County: lessons learned in applying a health lens to decision-making. [PDF]

, 2014
In spite of increased focus by public health to engage and work with non-health sector partners to improve the health of the general as well as special populations, only a paucity of studies have described and disseminated emerging lessons and promising ...
Fielding, Jonathan E, Gase, Lauren N, Kuo, Tony, Teutsch, Steven   +3 more
core   +3 more sources

SPANISH INTERNET USERS AND TOURISM: ANALYSIS OF ONLINE TOURIST BEHAVIOUR AMONG EXPERIENCED USERS

Enlightening Tourism: A Pathmaking Journal, 2013
Internet and E-commerce continue to expand in today's information and communication society. This research focuses on the most relevant characteristics of experienced Spanish Internet users. More specifically, this document concentrates on Internet users
Pablo Garrido Pintado
doaj   +1 more source

A Study on E-service Quality Dimensions for Online Travel Agencies

MATEC Web of Conferences, 2018
With increasingly intense competition among online travel agencies, e-service quality has received widespread attention as a fundamental determinant for OTAs to stand out.
Li Yuxin
doaj   +1 more source

The effects of web quality, perceived benefits, security and data privacy on behavioral intention and e-WOM of online travel agencies

International Journal of Data and Network Science, 2022
This study seeks to empirically examine the effect of Perceived web quality (PWQ), Perceived Benefits (PB), Security and Privacy (SP), Behavioral Intention (BI) and electronic Word-of-mouth (e-WOM) among online travel agency users in Indonesia.
Dadang Hermawan
semanticscholar   +1 more source

A synthetic benzoxazine dimer derivative targets c‐Myc to inhibit colorectal cancer progression

Molecular Oncology, EarlyView.
Benzoxazine dimer derivatives bind to the bHLH‐LZ region of c‐Myc, disrupting c‐Myc/MAX complexes, which are evaluated from SAR analysis. This increases ubiquitination and reduces cellular c‐Myc. Impairing DNA repair mechanisms is shown through proteomic analysis.
Nicharat Sriratanasak, Bodee Nutho, Worawat Wattanathana, Narumon Phaonakrop, Bunnatut Panasawatwong, Katharina Erlenbach‐Wuensch, Sittiruk Roytrakul, Regine Schneider‐Stock, Pithi Chanvorachote   +8 more
wiley   +1 more source

The Relationship between Traditional Travel Agencies Website Design on Customers' e-Loyalty

Journal of International Business, Economics and Entrepreneurship, 2022
The website for a traditional travel agency is important as it is assumed that customers make purchases through a travel agency website, they trust for their tourism products and services.
Mazlina Mahdzar, Aida Shafinaz Khairuddin, Wan Aisyah Wan Akmal Zahri, Norfathini Mohd Fakri, Rosliza Abd Rahman, Mohd Saiful Hafiz Saifudin   +5 more
doaj   +3 more sources

The Effect of Post-Purchase Perceived-Value Towards the Relationship Quality of Hajj and Umrah Travel Agencies in Indonesia [PDF]

, 2014
One out of four people in the world is a Moslem, and Indonesia ranks first on the biggest Moslem population in the world. Hundreds of thousands of people go to Makkah each year to make Hajj (pilgrimage).
Achyar, A. (Adrian), Oktora, K. (Kiki)
core   +3 more sources