Students as a Target Group for the Promotion of the Silesian Theatre in Opava
Tato bakalářská práce se zabývá teorií marketingu kultury. Druhá část se soustředí na stu-denty žijící či studující v Opavě, na jejich názory na divadlo obecně a také konkrétně na Slezské divadlo Opava a jeho propagaci.
Kučková, Tereza
core
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