Results 231 to 240 of about 13,905,601 (245)

B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review

Industrial Marketing Management, 2022
Jamie Carlson, Subhasis Ray, Ranjit Voola   +2 more
exaly  

Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward

Journal of Business Research, 2021
Prashant Kumar, Nripendra P Rana, Rishi Kant Kumar   +2 more
exaly  

Artificial intelligence (AI) competencies for organizational performance: A B2B marketing capabilities perspective

Journal of Business Research, 2023
Patrick Mikalef, Najwa Altwaijry, Najmul Islam   +2 more
exaly  

The B2B Knowledge Gap

International Journal of Research in Marketing, 2016
Gary L Lilien
exaly  

Development of B2B marketing theory

Industrial Marketing Management, 2013
Amjad Hadjikhani, Peter Laplaca
exaly  

Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel

Business Horizons, 2020
J J M Ferreira, Matthew Wilson, Jeannette Paschen   +2 more
exaly  

The role of e-commerce in B2B markets of goods and services

International Journal of Services, Economics and Management, 2013
Christine Strauss, Natalia Kryvinska
exaly  

Strategic B2B customer experience management: the importance of outcomes-based measures

Journal of Services Marketing, 2017
Paul Chan, Lisa O'Malley
exaly  

A literature review and future agenda for B2B branding: Challenges of branding in a B2B context

Industrial Marketing Management, 2011
Sheena Leek, George Christodoulides
exaly  

Determinants of social media adoption by B2B organizations

Industrial Marketing Management, 2015
George Christodoulides, Nina Michaelidou, Nikoletta-Theofania Siamagka   +2 more
exaly