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, 2019 Some of the next articles are maybe not open access.
From Market Orientation to Stakeholder Orientation
Journal of Public Policy and Marketing, 2010Drawing on the marketing orientation and stakeholder literature streams, the authors define the concepts of market orientation (MO) and stakeholder orientation (SO) to explore their potential contribution to marketing. They discuss the potential contribution of each construct along with the similarities and differences that could be significant for ...
Tomas Hult +2 more
exaly +3 more sources