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Marketing performance assessment and accountability: Process and outcomes

International Journal of Research in Marketing, 2022
Abstract Marketing accountability, and how it may be achieved via performance assessment and metrics, have been central topics in both the marketing literature and practice ( Katsikeas et al. 2016 ). Recent developments in digital channels, the accompanying explosion of data and emergence of marketing automation, the globalization of markets, and the
Neil A. Morgan   +5 more
openaire   +1 more source

Assessment of a Newark Neighborhood: Process and Outcomes

Journal of Community Health Nursing, 2000
In 1996, the members of the St. Columba Collaboration conducted a grassroots neighborhood assessment of a Hispanic area in Newark, New Jersey. This assessment was undertaken during an era of significant political and policy change in New Jersey. As a community-driven and implemented effort, the processes, methods, and outcomes of this assessment ...
N L, Elliot   +2 more
openaire   +3 more sources

Assessment processes and outcomes: Portfolio construction

New Directions for Adult and Continuing Education, 1994
AbstractThis chapter defines and discusses the concept of the portfolio in terms of its essential features, then examines the various functions that portfolios serve in the assessment of adult learning and the role that portfolios play in reflective processes.
Doug Maclsaac, Lewis Jackson
openaire   +1 more source

Assessment processes and outcomes: Building a folio

New Directions for Adult and Continuing Education, 1994
AbstractThe creation of a portfolio documenting adults' experiences is gaining acceptance in higher education as well as in business and industry. We describe a critical first step in portfolio construction—the development of a folio of relevant materials documenting a person's learning.
Bruce G. Barnett, Patty Lee
openaire   +1 more source

Outcome Evaluation and the Assessment Process

1998
This chapter will first review assessment outcome and user satisfaction before discussing how assessment is a process rather than a one-off event and looking at Smale and Tuson’s (1993) typology of assessments. Our assessment framework is then introduced and explained.
Judith Milner, Patrick O’Byrne
openaire   +1 more source

Standardized Process and Outcome Assessment Tool

2010
The introduction and maintenance of a rapid response system (RRS) in a hospital, regardless of the hospital’s size, is an introduction of a complex change of system and as such poses many difficulties in the measurement of its possible success. Before embarking on a hospital-wide modification, opponent voices require hard evidence of the beneficial ...
Gabriella Jäderling, David Konrad
openaire   +1 more source

Quality Assessment in Hypertension: Analysis of Process and Outcome Methods

New England Journal of Medicine, 1977
Despite efforts to develop methods for measuring the quality of medical care, no satisfactory mechanism has been established. Our study, using hypertension as a clinical model, evaluated process and outcomes separately and then compared the two. Physician adherence to an extensive process list varied substantially from established criteria.
F T, Nobrega   +3 more
openaire   +2 more sources

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