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Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing

Journal of Marketing Research, 1983
The authors report an experimental investigation of the ability of Nash's theory of cooperative games to predict the outcomes of buyer-seller negotiations, using the purchase of media time as an example. Previous theoretical work has identified conflict, power, and influence as central elements of buyer-seller negotiations.
Scott A. Neslin, Leonard Greenhalgh
openaire   +1 more source

TO NEGOTIATE OR TO GAME THEORIZE: Negotiation vs. Game Theory Outcomes for Water Allocation Problems in the Kat Basin, South Africa

2006
The 6th MEETING ON GAME THEORY AND PRACTICE Zaragoza, Spain 10-12 July ...
Dinar, Ariel   +7 more
openaire   +1 more source

Do Anchors Create Inefficient Systems? Motivating Optimal Outcomes through Strategic Supervision and Control—A Behavioural Game Theory Experiment

IIMS Journal of Management Science, 2020
Strict supervision and preset targets are common control mechanisms to optimise performance in workplace situations. However, it is being realised that these mechanism designs do not always produce the desired effects on human behaviour. This study explores the mechanisms of supervision and targets through an experiment conducted among 46 high school ...
openaire   +1 more source

Are Bad Calls Part of the Game? Impact of Bad Calls on the Emotional Outcome: Focusing on the Excitation Transfer Theory

Sport Marketing Quarterly
Undoubtedly, bad calls during sport matches have been known to disrupt the spectators’ viewing experiences. However, do the bad calls always damage the enjoyment of the game? Drawing on the excitation transfer theory and the attributional model, we attempted to examine the impacts of unavoidable negative situations on fans ...
Jin Woo Ahn, Joon Sung Lee
openaire   +1 more source

Modelling outcomes of collaboration in building information modelling through gaming theory lenses

2010
Construction project performance is vulnerable to process fragmentation and weak frameworks for sustaining objectivity and value integration between stakeholders, including clients, involved in the project development processes. For centuries, conventional construction processes have endured the challenges associated with this phenomenon.
openaire   +1 more source

A Survey of Defensive Deception: Approaches Using Game Theory and Machine Learning

IEEE Communications Surveys and Tutorials, 2021
Mu Zhu, Ahmed H Anwar, Zelin Wan
exaly  

Applications of Game Theory in Vehicular Networks: A Survey

IEEE Communications Surveys and Tutorials, 2021
Zemin Sun, Yanheng Liu, Jian Wang
exaly  

Game Theory for Network Security

IEEE Communications Surveys and Tutorials, 2013
Xiannuan Liang, Yang Xiao
exaly  

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