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Investigating Food Packaging Elements from a Consumer’s Perspective [PDF]
Foods, 2020 This study aims to identify and evaluate packaging elements in the food industry, taking into account various business areas/disciplines. The research was conducted with a sample of 1219 customers.
Ageliki Konstantoglou +2 more
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Journal of Intelligent Systems, 2022 For product packaging, the visual elements in it can further enhance the appeal of the package to customers. This article briefly introduces visual elements and packaging design and made an example analysis with the gift packaging design of Squirrel ...
Ding Menghan
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Behavioral SciencesWhile packaging design plays a vital role in experience-oriented markets, how multiple visual elements influence purchase intention through brand experience remains unclear.
Chang Liu +2 more
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INFLUENCE OF PACKAGING ELEMENTS ON THE PURCHASE DECISION-MAKING: A STUDY ON THE BAR SOAP USERS OF DHAKA CITY, BANGLADESH [PDF]
Management & Marketing, 2021 In this growing competitive market, packaging has become a vital part of the selling process for communication and branding. However, due to the changes in consumer's lifestyle and increasing self-service usage, the packaging is considered a salient ...
Tanzina AKHTER, MD.NUR-AL-AHAD
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Packaging strategies: knowledge outlook on consumer buying behaviour [PDF]
Journal of Industry-University Collaboration, 2020 Purpose – Packaging is a mantra for encountering a period of immense potential. It keeps on being seen as a key component in the buying decision, and also it is exhibited as a brand communication gadget that goes past the products and can interface with ...
Lavuri Rambabu, Ramlal Porika
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Al-‘Anashir al-Dalaliyyah fi Ghilaf Aghdziyyah al-Mujammadah al-Halal: DirasahWashfiyyah Tahliliyyah
Tanwir Arabiyyah, 2023 Most of Malaysians choose frozen food in their lives because of its quick preparation and availability. The indicative elements are usually displayed on the packaging of frozen food to know its components, method of preparation, production and expiry ...
Zalika Adam +4 more
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Application of story elements in children's food packaging design based on cognitive psychology
Shipin yu jixie, 2022 This paper analyzes the problems existing in the current packaging design of children's food in China, and studies the emotional value, intellectual value, information transmission value and brand value of story elements in the packaging design of ...
TANG Hua
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Exploring the Multi-Function Nature of Packaging in the Food Industry
Logistics, 2020 The main objective of this paper is the identification and evaluation of packaging elements by the involved managers in the food industry. Primary research data was collected using a questionnaire that was completed by marketing and logistics managers ...
Ageliki Konstantoglou +2 more
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Expression of folk culture elements in the packaging design of local characteristic food
Shipin yu jixie, 2022 Based on the analysis of folk culture elements and local characteristic food packaging attributes，the design path of food packaging was proposed from three aspects of packaging materials, packaging modeling and decorative vision, so as to make local ...
ZUO Wen
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Tobacco Prevention and Cessation, 2020 Introduction Given existing regulations that ban the tobacco industry from engaging in traditional forms of advertising and require warning labels on cigarette packaging, we suggest that one response on the part of tobacco manufacturers has been to make ...
Wade S. Wade, Katherine White
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