Results 1 to 10 of about 70,133 (157)
Investigating Food Packaging Elements from a Consumer’s Perspective [PDF]
This study aims to identify and evaluate packaging elements in the food industry, taking into account various business areas/disciplines. The research was conducted with a sample of 1219 customers.
Ageliki Konstantoglou +2 more
doaj +4 more sources
For product packaging, the visual elements in it can further enhance the appeal of the package to customers. This article briefly introduces visual elements and packaging design and made an example analysis with the gift packaging design of Squirrel ...
Ding Menghan
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In this paper, an innovative modeling approach for Li-ion battery packs is proposed by considering intrinsic cell unbalances and packaging elements. The proposed modeling method shows that the accurate battery pack model can be achieved if the overall ...
Sung-Tae Ko +3 more
doaj +3 more sources
From Images to Words: How Packaging Style Affects Brand Preference in Heritage Food [PDF]
Food, specifically those with heritage attributes, stands as one of the distinctive forms of Intangible Cultural Heritage (ICH). To promote and preserve such heritage, brands have increasingly focused on incorporating heritage elements into the packaging.
Haiyan Wang +4 more
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While packaging design plays a vital role in experience-oriented markets, how multiple visual elements influence purchase intention through brand experience remains unclear.
Chang Liu +2 more
doaj +3 more sources
INFLUENCE OF PACKAGING ELEMENTS ON THE PURCHASE DECISION-MAKING: A STUDY ON THE BAR SOAP USERS OF DHAKA CITY, BANGLADESH [PDF]
In this growing competitive market, packaging has become a vital part of the selling process for communication and branding. However, due to the changes in consumer's lifestyle and increasing self-service usage, the packaging is considered a salient ...
Tanzina AKHTER, MD.NUR-AL-AHAD
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Packaging strategies: knowledge outlook on consumer buying behaviour [PDF]
Purpose – Packaging is a mantra for encountering a period of immense potential. It keeps on being seen as a key component in the buying decision, and also it is exhibited as a brand communication gadget that goes past the products and can interface with ...
Lavuri Rambabu, Ramlal Porika
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Al-‘Anashir al-Dalaliyyah fi Ghilaf Aghdziyyah al-Mujammadah al-Halal: DirasahWashfiyyah Tahliliyyah
Most of Malaysians choose frozen food in their lives because of its quick preparation and availability. The indicative elements are usually displayed on the packaging of frozen food to know its components, method of preparation, production and expiry ...
Zalika Adam +4 more
doaj +1 more source
Exploring the Multi-Function Nature of Packaging in the Food Industry
The main objective of this paper is the identification and evaluation of packaging elements by the involved managers in the food industry. Primary research data was collected using a questionnaire that was completed by marketing and logistics managers ...
Ageliki Konstantoglou +2 more
doaj +1 more source
Application of story elements in children's food packaging design based on cognitive psychology
This paper analyzes the problems existing in the current packaging design of children's food in China, and studies the emotional value, intellectual value, information transmission value and brand value of story elements in the packaging design of ...
TANG Hua
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