Results 1 to 10 of about 70,133 (157)

Investigating Food Packaging Elements from a Consumer’s Perspective [PDF]

open access: yesFoods, 2020
This study aims to identify and evaluate packaging elements in the food industry, taking into account various business areas/disciplines. The research was conducted with a sample of 1219 customers.
Ageliki Konstantoglou   +2 more
doaj   +4 more sources

Application of visual elements in product paper packaging design: An example of the “squirrel” pattern

open access: yesJournal of Intelligent Systems, 2022
For product packaging, the visual elements in it can further enhance the appeal of the package to customers. This article briefly introduces visual elements and packaging design and made an example analysis with the gift packaging design of Squirrel ...
Ding Menghan
doaj   +2 more sources

Innovative Modeling Approach for Li-Ion Battery Packs Considering Intrinsic Cell Unbalances and Packaging Elements

open access: yesEnergies, 2019
In this paper, an innovative modeling approach for Li-ion battery packs is proposed by considering intrinsic cell unbalances and packaging elements. The proposed modeling method shows that the accurate battery pack model can be achieved if the overall ...
Sung-Tae Ko   +3 more
doaj   +3 more sources

From Images to Words: How Packaging Style Affects Brand Preference in Heritage Food [PDF]

open access: yesFoods
Food, specifically those with heritage attributes, stands as one of the distinctive forms of Intangible Cultural Heritage (ICH). To promote and preserve such heritage, brands have increasingly focused on incorporating heritage elements into the packaging.
Haiyan Wang   +4 more
doaj   +2 more sources

The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category

open access: yesBehavioral Sciences
While packaging design plays a vital role in experience-oriented markets, how multiple visual elements influence purchase intention through brand experience remains unclear.
Chang Liu   +2 more
doaj   +3 more sources

INFLUENCE OF PACKAGING ELEMENTS ON THE PURCHASE DECISION-MAKING: A STUDY ON THE BAR SOAP USERS OF DHAKA CITY, BANGLADESH [PDF]

open access: yesManagement & Marketing, 2021
In this growing competitive market, packaging has become a vital part of the selling process for communication and branding. However, due to the changes in consumer's lifestyle and increasing self-service usage, the packaging is considered a salient ...
Tanzina AKHTER, MD.NUR-AL-AHAD
doaj   +1 more source

Packaging strategies: knowledge outlook on consumer buying behaviour [PDF]

open access: yesJournal of Industry-University Collaboration, 2020
Purpose – Packaging is a mantra for encountering a period of immense potential. It keeps on being seen as a key component in the buying decision, and also it is exhibited as a brand communication gadget that goes past the products and can interface with ...
Lavuri Rambabu, Ramlal Porika
doaj   +1 more source

Al-‘Anashir al-Dalaliyyah fi Ghilaf Aghdziyyah al-Mujammadah al-Halal: DirasahWashfiyyah Tahliliyyah

open access: yesTanwir Arabiyyah, 2023
Most of Malaysians choose frozen food in their lives because of its quick preparation and availability. The indicative elements are usually displayed on the packaging of frozen food to know its components, method of preparation, production and expiry ...
Zalika Adam   +4 more
doaj   +1 more source

Exploring the Multi-Function Nature of Packaging in the Food Industry

open access: yesLogistics, 2020
The main objective of this paper is the identification and evaluation of packaging elements by the involved managers in the food industry. Primary research data was collected using a questionnaire that was completed by marketing and logistics managers ...
Ageliki Konstantoglou   +2 more
doaj   +1 more source

Application of story elements in children's food packaging design based on cognitive psychology

open access: yesShipin yu jixie, 2022
This paper analyzes the problems existing in the current packaging design of children's food in China, and studies the emotional value, intellectual value, information transmission value and brand value of story elements in the packaging design of ...
TANG Hua
doaj   +1 more source

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