Results 191 to 200 of about 75,925 (310)

Unpacking the relationship between co‐creation and brand equity: A multi‐study approach

open access: yesEuropean Management Review, EarlyView.
Abstract Whilst some studies have shown that co‐creation positively influences brand equity, others have found only marginal or even negative effects, and several failure cases of co‐creation have been reported. To overcome the confusion generated by mixed findings, this paper unpacks the relationship between co‐creation and brand equity, considering ...
Stefan Markovic   +4 more
wiley   +1 more source

Government support, regional well‐being, and the pivots of UK SMEs during a crisis

open access: yesEuropean Management Review, EarlyView.
Abstract Pivoting—a substantive transformation of the established business model (e.g., reformulation of goods, services, processes, or organizational methods in a new or significantly improved manner)—has emerged as a crisis response strategy of small‐ and medium‐sized enterprises (SMEs).
Chau M. Chu, Bach Nguyen
wiley   +1 more source

Anticipating tomorrow: The role of corporate foresight and prospective sensemaking in managing digital changes by established organizations

open access: yesEuropean Management Review, EarlyView.
Abstract In the digital era, established organizations face significant challenges in adapting to unfolding changes. This study explores the reciprocal relationship between prospective sensemaking and corporate foresight within a large European bank engaged in digital transformation through its corporate accelerator program.
Anna‐Sofia Yanson   +2 more
wiley   +1 more source

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