Results 121 to 130 of about 26,798 (232)

Lisrel ile Yapisal Esitlik Modelleri: Tuketici Sikayetlerine Uygulanmasi [PDF]

open access: yes
Structural equation modeling (SEM) is a statistical approach used in testing hypothesis about causal relationships among measured and latent variables.
Veysel YILMAZ
core  

MOBİL VİRAL PAZARLAMA

open access: yes, 2011
OBJECTIVE: Mobile Viral Marketing, with using mobile phones, is one of the most importantinnovations after Word of Mouth Marketing performed by face to face amongpeople and Viral Marketing performed in the İnternet. The main objective of thisstudy is to call marketing communicators’ and academicians’ attentions whowant to increase the recognition of ...
openaire   +2 more sources

Pazarlama iletişiminde sosyal medya uygulamaları ve Viral pazarlama

open access: yes, 2013
Viral marketing is defined as a strategy that encourages individuals to convey a marketing strategy to others and thus constituting a significant potential in the distribution of the messages pertaining to the products and the services of a company. Viral marketing is one of the most effective methods of creating a buzz about the products and services ...
openaire   +2 more sources

Home - About - Disclaimer - Privacy