Results 311 to 320 of about 182,381 (346)
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Perceived Usefulness and Ease of Use of Artificial Intelligence on Marketing Innovation
International Journal of Innovation in the Digital Economy, 2022Marketers may have several objectives including the increase in market share, profitability, sustainability, green behavior and above all innovation. Many observers believe that for innovation, Artificial Intelligence (AI) and Machine Learning (ML) capabilities play a vital role in developing general-purpose technologies which impact the economy and ...
Maruf Fatima Sadriwala +1 more
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International Journal of Quality & Reliability Management
Purpose The primary aim of this study is to identify and analyze the key factors that impact the intentions of Jordanian tourists to visit and revisit destinations using the Jannah Jo app.Design/methodology/approach A self-administered questionnaires via
Jude Madi +2 more
semanticscholar +1 more source
Purpose The primary aim of this study is to identify and analyze the key factors that impact the intentions of Jordanian tourists to visit and revisit destinations using the Jannah Jo app.Design/methodology/approach A self-administered questionnaires via
Jude Madi +2 more
semanticscholar +1 more source
International Journal of Public Administration, 2019
This study proposes an e-government adoption model to determine the factors which lead to citizens’ adoption of e-government services in the Togolese context while investigating the mediating roles of perceived usefulness and perceived ease of use.
Lijun Chen, Apetogbo Komlan Aklikokou
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This study proposes an e-government adoption model to determine the factors which lead to citizens’ adoption of e-government services in the Togolese context while investigating the mediating roles of perceived usefulness and perceived ease of use.
Lijun Chen, Apetogbo Komlan Aklikokou
semanticscholar +1 more source
Jurnal Muara Ilmu Ekonomi dan Bisnis, 2021
Penelitian ini dilakukan guna mengetahui bagaimana pengaruh Perceived Ease of Use dan Perceived Security terhadap Customer Satisfaction dan Repurchase Intention pada sektor B2C E-Commerce di Indonesia.
N. Wilson +2 more
semanticscholar +1 more source
Penelitian ini dilakukan guna mengetahui bagaimana pengaruh Perceived Ease of Use dan Perceived Security terhadap Customer Satisfaction dan Repurchase Intention pada sektor B2C E-Commerce di Indonesia.
N. Wilson +2 more
semanticscholar +1 more source
Jurnal Ilmiah Manajemen Kesatuan
Determinant of Online Shop Customers Loyalty ______279 Submitted: NOVEMBER 2023 Accepted: JANUARI 2024 This study aims to prove that the relationship between the influence of E-Trust, Perceived Ease ...
A. Rahmawati, Abdul Haeba Ramli
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Determinant of Online Shop Customers Loyalty ______279 Submitted: NOVEMBER 2023 Accepted: JANUARI 2024 This study aims to prove that the relationship between the influence of E-Trust, Perceived Ease ...
A. Rahmawati, Abdul Haeba Ramli
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Journal of Professional Nursing
BACKGROUND To date, research has not examined the mediating mechanism of ease of use and emotional reaction on the short-term focus of resistance to change and behavior intention to participate in technology-based course activities.
Gizell Green
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BACKGROUND To date, research has not examined the mediating mechanism of ease of use and emotional reaction on the short-term focus of resistance to change and behavior intention to participate in technology-based course activities.
Gizell Green
semanticscholar +1 more source
Asia-Pacific Journal of Business Administration
PurposeThis study investigates the impact of perceived ease of use on mobile shoppers’ inclination to make impulsive purchases in the context of mobile commerce.
Suhaib Ahmed Soomro +1 more
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PurposeThis study investigates the impact of perceived ease of use on mobile shoppers’ inclination to make impulsive purchases in the context of mobile commerce.
Suhaib Ahmed Soomro +1 more
semanticscholar +1 more source
Geo Journal of Tourism and Geosites
This research aims to investigate the relationships between perceived ease of use, perceived usefulness, tourist trust, and online booking intention. 450 tourists around Thailand were invited to join this research via survey questionnaires. This research
Thanapa Chouykaew +2 more
semanticscholar +1 more source
This research aims to investigate the relationships between perceived ease of use, perceived usefulness, tourist trust, and online booking intention. 450 tourists around Thailand were invited to join this research via survey questionnaires. This research
Thanapa Chouykaew +2 more
semanticscholar +1 more source
International Journal of Bank Marketing
PurposeThis paper explores the effect of individual information technology culture archetypes on the perceived ease of use and perceived usefulness of e-banking customers.Design/methodology/approachA multi-stage approach was used.
Hela Latreche +2 more
semanticscholar +1 more source
PurposeThis paper explores the effect of individual information technology culture archetypes on the perceived ease of use and perceived usefulness of e-banking customers.Design/methodology/approachA multi-stage approach was used.
Hela Latreche +2 more
semanticscholar +1 more source
Using perceived ease of use and perceived usefulness to predict acceptance of the World Wide Web
Computer Networks and ISDN Systems, 1998The Technology Acceptance Model (TAM) behavioural constructs of perceived usefulness and perceived ease of use were tested for predicting user acceptance of the World Wide Web (Web). The results indicate a poor fit for the model until the introduction an additional construct, computer self-efficacy.
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