Results 41 to 50 of about 182,381 (346)

DIGITAL TRANSFORMATION THROUGH TECHNOLOGY ACCEPTANCE MODEL ADOPTION FOR SME RECOVERY ECONO-MY DURING THE COVID-19 PANDEMIC

Jurnal Aplikasi Manajemen, 2023
Because it is anticipated that small and medium-sized businesses will be able to move the economy during the COVID-19 pandemic significantly, they are essential to the economy's recovery.
Ni Putu Yeni Astiti, I Made Surya Prayoga, I Gusti Ayu Imbayani   +2 more
doaj   +1 more source

The effect of gamification on the intention of engagement and the attitude towards a brand [PDF]

کاوش‌های مدیریت بازرگانی, 2023
Introduction: The concept of gamification and its mechanics in non-gaming environments has become a rapidly emerging practice in business, especially in marketing.
Mahdi Dehghani Soltani, Maryam Mesbahi, Sara Sheibani   +2 more
doaj   +1 more source

The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption

Journal of the AIS, 2000
The technology acceptance model (Davis 1989) is one of the most widely used models of IT adoption. According to TAM, IT adoption is influenced by two perceptions: usefulness and ease-of-use.
D. Gefen, D. Straub
semanticscholar   +1 more source

Perceived Ease of Use’s Effects on Behavioral Intention Mediated by Perceived Usefulness and Trust

Interdisciplinary Social Studies, 2023
Background: It is important for the banking industry to know the Behavioral Intentions of consumers in adopting technology so that they are willing to adopt mobile  banking as a medium for transactions in their daily banking activities.
Greta Widiar, Agung Yuniarinto, Ida Yulianti   +2 more
semanticscholar   +1 more source

The Factors that Determine Interest to Use of Mobile Payment: Study on the Students of Garut University, Indonesia

Asian Journal of Technology Management, 2020
. Mobile payment is generally a payment tool in the form of software available in smartphones to make it easier for its users to make transactions anytime and anywhere his research aims to give empirical evidence of the influence of perceived ease of use,
Abdullah Ramdhani, Dini Turipanam Alamanda,, Muhammad Husna Harisana, Gugun Geusan Akbar   +3 more
doaj   +1 more source

The effects of perceived ease of use, usefulness, enjoyment and intention to use online platforms on behavioral intention in online movie watching during the pandemic era

International Journal of Data and Network Science, 2022
Pandemic Covid-19 has resulted in disruption in various industry and business sectors. People spend more time at home than they do outside. People who like movies during this time can enjoy the cinema.
R. Basuki, Z. Tarigan, H. Siagian, L. S. Limanta, D. Setiawan, Jenny Mochtar   +5 more
semanticscholar   +1 more source

ANALISIS MINTA PENGGUNAAN LAYANAN E-FILING OLEH WAJIB PAJAK MELALUI PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DI KPP PRATAMA PURWAKARTA

Jurnal Manajemen Indonesia, 2017
Kepatuhan wajib pajak dalam melaporkan Surat Pemberitahuan (SPT) merupakan syarat utama bagi penerimaan pajak yang optimal. Sejak tanggal 1 Februari 2012, Direktorat Jenderal Pajak (DJP) telah menyediakan layanan yang dapat memudahkan wajib pajak dalam ...
Sri Widiyanesti, Mochamad Reno Reynaldi
doaj   +1 more source

Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia

Asia Marketing Journal, 2022
Smart city technologies such as transportation and parking systems make our daily lives more efficient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual's behavior toward the new technology ...
Urandelger Gantulga, Burmaa Sampil, Ariunsaikhan Tugsbat   +2 more
doaj   +1 more source

The Effect Of Perceived Ease of Use, Investment Knowledge, And Perceived Risk On Intentions to Purchase of Share in Generation Y

AMAR (Andalas Management Review), 2020
Generation Y investor growth is an attractive phenomenon for research. This study aims to examine the effect of perceived ease of use, investment knowledge, and perceived risk on the intention to buy shares in generation Y in Yogyakarta.
Budi Setyanta, Dian Citaningtyas Ari Kadi   +1 more
doaj   +1 more source

As far as my eyes can see: Generation Y consumers’ use of virtual reality glasses to determine tourist destinations

Cogent Business & Management, 2023
The study focused on the intention to adopt and actual use of virtual reality (VR) glasses to determine tourist destinations amongst Generation Y in South Africa.
Eugine Tafadzwa Maziriri, Matilda Modjadji Mashapa, Brighton Nyagadza, Brian Mabuyana   +3 more
doaj   +1 more source