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Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
MIS Quarterly, 1989Valid measurement scales for predicting user acceptance of computers are in short supply. Most subjective measures used in practice are unvalidated, and their relationship to system usage is unknown. The present research develops and validates new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized ...
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The International Journal of Technology, Knowledge, and Society, 2007
T. Ramayah, Pooja Malhotra
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T. Ramayah, Pooja Malhotra
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