Results 201 to 210 of about 135,111 (302)

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

open access: yesAgribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Ethical Perception of AI-powered Information Security Technology

open access: yes
The purpose of this study is to examine the effect of institutional trust and trust in AI-powered security technology on ethical perception of AI-powered security technology by integrating trust and ethical decision-making theoretical frameworks.
Duong, Bao
core  

Impact of Digital Ability and Rice Technology Adoption on Rice Farming Performance in Benin

open access: yesAgribusiness, EarlyView.
ABSTRACT This study examines the combined effects of digital ability and the adoption of various rice technologies among smallholder rice farmers, using GPS‐spatially matched data sources that include household surveys and a general census of rice value chain actors in Benin.
Landry Bellarmin Kassa, Takeshi Sakurai
wiley   +1 more source

Protection Motivation Theory and Farmers' Participation in Futures Markets: Evidence From Germany

open access: yesAgribusiness, EarlyView.
ABSTRACT This study examines why German farmers show limited adoption of commodity futures contracts despite substantial price volatility, applying Protection Motivation Theory (PMT) to understand the cognitive processes driving participation decisions in futures markets. Survey data from 303 German farmers collected in 2024 were analyzed using Partial
Hendrik Wever   +2 more
wiley   +1 more source

Social well-being under pressure: structural inequities in early childhood in Mexico City. [PDF]

open access: yesFront Public Health
Martínez-Martínez OA   +2 more
europepmc   +1 more source

Effects of Outsourced Agricultural Extension Services on the Technical Efficiency and Financial Returns of Soybean Farms in Northern Cameroon

open access: yesAgribusiness, EarlyView.
ABSTRACT In the agricultural landscape of most developing countries, the last decade has witnessed the expansion of outsourced agricultural extension services. Private firms and nongovernmental organizations focused on delivering agricultural extension and advisory services to farmers have emerged.
Boris D. Soh Wenda   +3 more
wiley   +1 more source

Home - About - Disclaimer - Privacy