ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Prevalence and physicians' perception of workplace violence preventive measures in two Egyptian public hospitals. [PDF]
El-Shishtawy ME +3 more
europepmc +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Ethical Perception of AI-powered Information Security Technology
The purpose of this study is to examine the effect of institutional trust and trust in AI-powered security technology on ethical perception of AI-powered security technology by integrating trust and ethical decision-making theoretical frameworks.
Duong, Bao
core
Association between the feeling of vocal comfort and social security when wearing a protective mask: a study with transgender people. [PDF]
Marins I +5 more
europepmc +1 more source
Impact of Digital Ability and Rice Technology Adoption on Rice Farming Performance in Benin
ABSTRACT This study examines the combined effects of digital ability and the adoption of various rice technologies among smallholder rice farmers, using GPS‐spatially matched data sources that include household surveys and a general census of rice value chain actors in Benin.
Landry Bellarmin Kassa, Takeshi Sakurai
wiley +1 more source
Between innovation and risk: artificial intelligence and data protection in digital Mexico. [PDF]
Medrano-Sánchez EJ +2 more
europepmc +1 more source
Protection Motivation Theory and Farmers' Participation in Futures Markets: Evidence From Germany
ABSTRACT This study examines why German farmers show limited adoption of commodity futures contracts despite substantial price volatility, applying Protection Motivation Theory (PMT) to understand the cognitive processes driving participation decisions in futures markets. Survey data from 303 German farmers collected in 2024 were analyzed using Partial
Hendrik Wever +2 more
wiley +1 more source
Social well-being under pressure: structural inequities in early childhood in Mexico City. [PDF]
Martínez-Martínez OA +2 more
europepmc +1 more source
ABSTRACT In the agricultural landscape of most developing countries, the last decade has witnessed the expansion of outsourced agricultural extension services. Private firms and nongovernmental organizations focused on delivering agricultural extension and advisory services to farmers have emerged.
Boris D. Soh Wenda +3 more
wiley +1 more source

