Results 121 to 130 of about 165,738 (290)
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Abstract We propose that the positive effect of coming‐of‐age songs on ad effectiveness arises from a mediation process where the music‐evoked interpersonal memories of growing up stored in the brain and their accompanying emotions inevitably play a role, but not so straightforwardly as previously suggested.
Carlos J. S. Lourenço+5 more
wiley +1 more source
NotaGen: Advancing Musicality in Symbolic Music Generation with Large Language Model Training Paradigms [PDF]
We introduce NotaGen, a symbolic music generation model aiming to explore the potential of producing high-quality classical sheet music. Inspired by the success of Large Language Models (LLMs), NotaGen adopts pre-training, fine-tuning, and reinforcement learning paradigms (henceforth referred to as the LLM training paradigms). It is pre-trained on 1.6M
arxiv
Abstract This research paper investigates the effects of integrating multiliteracies in a Content and Language Integrated Learning (CLIL) programme on language development and content understanding among preschoolers in an urban city of Greece. The case study focuses on early literacy skills, spoken discourse and vocabulary.
Isaak Papadopoulos
wiley +1 more source
Heart rate variability in marketing research: A systematic review and methodological perspectives
Abstract Heart rate variability is a promising physiological measurement that accesses psychophysiological variations in response to a marketing stimulus. While its application spans diverse fields, there is a limited understanding of the usability and interpretation of heart rate variability in marketing research.
Shobhit Kakaria+3 more
wiley +1 more source
Abstract To prepare students for lifelong learning, and their role in society, student agency has been foregrounded as an important aim of secondary education. In general, student agency is seen as the will and skill to intentionally transform one's functioning or circumstances.
A. J. M. Schoots‐Snijder+2 more
wiley +1 more source
Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus
Abstract The widespread use of social media as a marketing tool during the last decade has been responsible for attracting a significant volume of academic research, which, however, can be described as highly fragmented to yield clear directions and insights.
Fangfang Li+2 more
wiley +1 more source
Abstract Education, including school education, is widely understood as fundamental to a just response to global climate and ecological crises. We examined the practices of teachers based in England focused on climate change and sustainability education (CCSE).
Elizabeth A. C. Rushton+2 more
wiley +1 more source
Abstract Organizational resilience remains an under‐explored topic in the nonprofit management literature (Searing et al., 2021). Despite an increasing number of studies framed by management perspectives and organizational theory, their focus is on how forprofit organisations react against external crisis by developing ‘resilience capabilities’; ways ...
Marta Herrero, Simone Kraemer
wiley +1 more source
Abstract Aim To review and analyse the evidence on the efficacy and safety of non‐pharmacological interventions for preterm infants to relieve endotracheal suctioning (ES) pain. Design A systematic review per the Preferred Reporting Items for Systematic Reviews and Meta‐Analyses guidelines. Methods Six databases were searched with a retrieval strategy.
Qian Cai+6 more
wiley +1 more source
Researching Attitude–Identity Dynamics to Understand Social Conflict and Change
Abstract Societies undergo constant change, manifested in various ways such as technological developments, economic transitions, reorganization of cultural values and beliefs, or changes in social structures. Individuals play an active role in shaping social and societal change by interactively negotiating its manifestation.
Adrian Lüders+4 more
wiley +1 more source