Results 191 to 200 of about 1,066,898 (359)

The Position of Music Art Among Iranian Societies and Cultures in Historical Period [PDF]

open access: gold, 2019
Meysam Aliei   +3 more
openalex   +1 more source

Toward a Better Understanding of Minimalistic Motives: Consumption Typology, Scale Development, and Validation

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Recent research has acknowledged that a large and growing number of consumers worldwide have adopted a minimalistic philosophy and engaged in minimalistic consumption. However, extant research has generally grouped all minimalists together, thus limiting the theoretical and practical relevance of minimalism to the field of marketing.
Aniruddha Pangarkar   +2 more
wiley   +1 more source

How to Conduct Valuable Marketing Research With Neurophysiological Tools

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Consumer neuroscience is gaining attention in the marketing field. The growing interest calls for a framework integrating neuroscience in marketing. This paper aims to serve as a practical guide for conducting consumer research using neurophysiological tools. The paper is organized into three main sections.
Enrique Bigne   +9 more
wiley   +1 more source

A Nostalgia Brain-Music Interface for enhancing nostalgia, well-being, and memory vividness in younger and older individuals. [PDF]

open access: yesSci Rep
Sakakibara Y   +8 more
europepmc   +1 more source

Psychological Mechanisms Behind the Influence of Immersive Technologies on Consumer Well‐Being

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Immersive technologies, such as augmented reality and virtual reality, enrich daily life with numerous benefits but also introduce risks such as impulsive spending and escapism. Despite their growing influence, the psychological mechanisms underlying these effects and the impact on consumer well‐being remain underexplored.
Sungeun Ange Kim, Sheau Fen Crystal Yap
wiley   +1 more source

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