Results 231 to 240 of about 26,577 (262)

Virtual shopping agents

Journal of Research in Interactive Marketing, 2014
Wi-Suk Kwon
exaly  

Persona-fied brands: managing branded persons through persona

Journal of Marketing Management, 2016
Delphine Dion, Eric Arnould
exaly  

Persona

Notes and Queries, 1882
openaire   +1 more source

Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments

Psychology and Marketing, 2019
Amanda Kennedy, Jasmina Ilicic
exaly  

Qualitative research in management: addressing complexity, context and persona

Management Decision, 2006
exaly  

Personae

1962
openaire   +1 more source

The Politicization of Private Persona: Exceptional Leaders or the New Rule? The Case of the United Kingdom and the Blair Effect

International Journal of Press/Politics, 2010
Ana Ines Langer
exaly  

Personae

Perspectives of New Music, 2022
openaire   +1 more source

Influences of persona self on luxury brand attachment in the Metaverse context

Asia Pacific Journal of Marketing and Logistics
, Joonheui Bae
exaly  

Personae

2003
openaire   +1 more source