Results 321 to 330 of about 2,278,305 (352)

Persona-fied brands: managing branded persons through persona

Journal of Marketing Management, 2016
Delphine Dion, Eric Arnould
exaly  

“Persona”

Notes and Queries, 1876
openaire   +1 more source

Total Cost for Society: A persona-based analysis of electric and conventional vehicles

Transportation Research, Part D: Transport and Environment, 2018
Quentin De Clerck, Maarten Messagie, Cathy Macharis   +2 more
exaly  

Persona

Notes and Queries, 1882
openaire   +1 more source

Virtual shopping agents

Journal of Research in Interactive Marketing, 2014
Wi-Suk Kwon
exaly  

Personae

1962
openaire   +1 more source

Persona as method: exploring celebrity and the public self through persona studies

Celebrity Studies, 2015
Philip David Marshall, Christopher Moore, Kim Barbour   +2 more
exaly  

Personae

Perspectives of New Music, 2022
openaire   +1 more source

The essential brand persona: storytelling and branding

Journal of Business Strategy, 2010
exaly  

Buildings with persona: Towards effective building-occupant communication

Computers in Human Behavior, 2017
Saba Khashe, Gale M Lucas, Burcin Becerik-Gerber   +2 more
exaly