Results 171 to 180 of about 3,530 (183)

Persona-fied brands: managing branded persons through persona

Journal of Marketing Management, 2016
Delphine Dion, Eric Arnould
exaly  

Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments

Psychology and Marketing, 2019
Amanda Kennedy, Jasmina Ilicic
exaly  

Qualitative research in management: addressing complexity, context and persona

Management Decision, 2006
exaly  

The Politicization of Private Persona: Exceptional Leaders or the New Rule? The Case of the United Kingdom and the Blair Effect

International Journal of Press/Politics, 2010
Ana Ines Langer
exaly  

Influences of persona self on luxury brand attachment in the Metaverse context

Asia Pacific Journal of Marketing and Logistics
, Joonheui Bae
exaly  

The essential brand persona: storytelling and branding

Journal of Business Strategy, 2010
exaly  

Dislipidemia en personas de edad muy avanzada

EMC - Tratado de Medicina
openaire   +1 more source

Prevención del estreñimiento en personas de edad avanzada

Nursing (Ed. española), 2006
openaire   +1 more source

EL PATRIMONIO COMO ELEMENTO PROTECTOR DE LAS PERSONAS DE EDAD:

2022
openaire   +1 more source

Persona‐based information shapes linguistic perception: Valley Girls and California vowels

Journal of Sociolinguistics, 2015
exaly