Results 171 to 180 of about 414,834 (180)

Persona studies: Mapping the proliferation of the public self

Journalism, 2014
Philip David Marshall
exaly  

Persona-fied brands: managing branded persons through persona

Journal of Marketing Management, 2016
Delphine Dion, Eric Arnould
exaly  

Total Cost for Society: A persona-based analysis of electric and conventional vehicles

Transportation Research, Part D: Transport and Environment, 2018
Quentin De Clerck, Maarten Messagie, Cathy Macharis   +2 more
exaly  

Virtual shopping agents

Journal of Research in Interactive Marketing, 2014
Wi-Suk Kwon
exaly  

Persona as method: exploring celebrity and the public self through persona studies

Celebrity Studies, 2015
Philip David Marshall, Christopher Moore, Kim Barbour   +2 more
exaly  

The essential brand persona: storytelling and branding

Journal of Business Strategy, 2010
exaly  

Buildings with persona: Towards effective building-occupant communication

Computers in Human Behavior, 2017
Saba Khashe, Gale M Lucas, Burcin Becerik-Gerber   +2 more
exaly  

Qualitative research in management: addressing complexity, context and persona

Management Decision, 2006
exaly  

The online ideal persona vs. the jealousy effect: Two explanations of why selfies are associated with lower-quality romantic relationships

Telematics and Informatics, 2017
exaly  

Influences of persona self on luxury brand attachment in the Metaverse context

Asia Pacific Journal of Marketing and Logistics
, Joonheui Bae
exaly