Results 271 to 280 of about 481,039 (285)
Some of the next articles are maybe not open access.

Persona-fied brands: managing branded persons through persona

Journal of Marketing Management, 2016
Delphine Dion, Eric Arnould
exaly  

Total Cost for Society: A persona-based analysis of electric and conventional vehicles

Transportation Research, Part D: Transport and Environment, 2018
Quentin De Clerck   +2 more
exaly  

RETOS EN LA INTERVENCIÓN PROFESIONAL CON PERSONAS SIN HOGAR

2022
Ariadna Delgado Castilla   +3 more
openaire   +1 more source

Virtual shopping agents

Journal of Research in Interactive Marketing, 2014
Wi-Suk Kwon
exaly  

Persona as method: exploring celebrity and the public self through persona studies

Celebrity Studies, 2015
Philip David Marshall   +2 more
exaly  

The essential brand persona: storytelling and branding

Journal of Business Strategy, 2010
exaly  

Buildings with persona: Towards effective building-occupant communication

Computers in Human Behavior, 2017
Saba Khashe   +2 more
exaly  

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