Results 251 to 260 of about 201,410 (302)
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2023
Current changes in management practices at the international level, have influenced the concept of institutional management at national level. Today, the openness of managerial staff to ensure quality of the educational process, determines continuous development and openness towards solid innovation.
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Current changes in management practices at the international level, have influenced the concept of institutional management at national level. Today, the openness of managerial staff to ensure quality of the educational process, determines continuous development and openness towards solid innovation.
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Do brand personality scales really measure brand personality?
Journal of Brand Management, 2003Since 1997, literature and research on the concept of brand personality have been flourishing, and specific scales have gone into widespread use in academic circles, unchallenged on their validity. Brand personality is certainly a key facet of a brand identity.
Kapferer, Jean-Noël, Azoulay, Audrey
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Journal of Marketing Management, 2011
Abstract Brand communities have received considerable and warranted attention from marketing researchers and practitioners. Brand communities can be important sources of information for both the firm and other customers, and they play an important role in building and maintaining strong brands.
Kurt Matzler +3 more
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Abstract Brand communities have received considerable and warranted attention from marketing researchers and practitioners. Brand communities can be important sources of information for both the firm and other customers, and they play an important role in building and maintaining strong brands.
Kurt Matzler +3 more
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Hotel brand personality and brand quality
Journal of Vacation Marketing, 2013Hotel brand quality itself may not guarantee to increase hotel brand value and loyalty, but the combination between brand quality and brand personality will be significantly associated with brand value and brand loyalty (Boo et al., 2009). The purpose of this study was to explore the relationship between hotel brand quality and hotel brand personality
Xuan Tran +2 more
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Express Brand Personality As Personal Branding
European Proceedings of Social and Behavioural Sciences, 2021openaire +1 more source
Navigating financial toxicity in patients with cancer: A multidisciplinary management approach
Ca-A Cancer Journal for Clinicians, 2022Grace Li Smith +2 more
exaly
BRAND “MINDS” ABOUT YOU: HOW BRAND PERSONALIZATION AFFECTS BRAND PERSONALITY
Global Fashion Management Conference, 2018Hua Chang, Pielah Kim
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