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Domenico Mistichelli (1675-1717). [PDF]

J Neurol
van Gijn J, Sandrone S.
europepmc   +1 more source

The role of brand commitment and external information in urban consumers' organic produce choices: Evidence from Japan and China. [PDF]

PLoS One
Yang R, Yagi H, Fuyuki K.
europepmc   +1 more source

Integrated fuzzy MCDM for consumer-driven ceramic manufacturing sustainability within the UN SDGs framework. [PDF]

Sci Rep
Xue S, Lin CL.
europepmc   +1 more source

Translation and validation of the German version of the Nursing Brand Image Scale (NBIS-P-G). [PDF]

BMC Nurs
Koob C, Reuschenbach B, Godsey JA.
europepmc   +1 more source

Leveraging Social Media and Crowdsourcing to Recruit and Retain Military Veterans With Posttraumatic Stress Disorder or Experience of Harmful Gambling for mHealth Interventions: Descriptive Study.

JMIR Mhealth Uhealth
Heath C, Williams JM, Leightley D, Murphy D, Dymond S.   +4 more
europepmc   +1 more source

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Physicians’ Brand Personality: Building Brand Personality Scale

Services Marketing Quarterly, 2021
Both healthcare industry marketers and physicians have been paying more attention to the growth and potential competition in the healthcare market.
Reza Shafiee, Fahimeh Ansari, Hossein Mahjob   +2 more
openaire   +1 more source

Personal Branding

2023
Current changes in management practices at the international level, have influenced the concept of institutional management at national level. Today, the openness of managerial staff to ensure quality of the educational process, determines continuous development and openness towards solid innovation.
openaire   +1 more source

Do brand personality scales really measure brand personality?

Journal of Brand Management, 2003
Since 1997, literature and research on the concept of brand personality have been flourishing, and specific scales have gone into widespread use in academic circles, unchallenged on their validity. Brand personality is certainly a key facet of a brand identity.
Kapferer, Jean-Noël, Azoulay, Audrey
openaire   +2 more sources

Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities

Journal of Marketing Management, 2011
Abstract Brand communities have received considerable and warranted attention from marketing researchers and practitioners. Brand communities can be important sources of information for both the firm and other customers, and they play an important role in building and maintaining strong brands.
Kurt Matzler, Elisabeth Pichler, Johann Füller, Todd A. Mooradian   +3 more
openaire   +1 more source