Results 11 to 20 of about 184,058 (299)
Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising [PDF]
Journal of Promotion Management, 2010 Studies suggest that nostalgia can be split into two distinct forms: Personal and Historical nostalgia. This research explores these varieties of nostalgic appeal and, based on literature, proposes differing effects these variations may have on the important consumer behavior responses of cognition, emotions, attitudes, and purchase intentions.
Marchegiani, Chris, Phau, Ian
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The sociality of personal and collective nostalgia
European Review of Social Psychology, 2019 Nostalgia, a sentimental longing for the past, is an ambivalent – albeit more positive than negative – emotion.
Constantine Sedikides, Tim Wildschut
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Personal and Historical Nostalgia—A Comparison of Common Emotions [PDF]
Journal of Global Marketing, 2013 ABSTRACT This research uses an experimental research design to examine differences in the emotional responses of 806 respondents experiencing specifically personal or historical nostalgic reactions to advertising appeals. Changes in intensity of five emotions common to both reactions are examined.
Phau, Ian, Marchegiani, Christopher
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Personal vs. Collective Nostalgia and Different Temporally Orientated Green Consumption
Sustainability, 2023 In the literature, there are discrepancies about how nostalgia affects green consumption. Both positive and negative relationships between nostalgia and green consumption are found, and most research treats all types of green consumption the same, neglecting the differences.
Han Zhang +4 more
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Nostalgia using in advertising campaigns
Journal of Architecture, Art & Humanistic Science, 2021 English abstract :- Every person’s life has unforgettable memories, and when people are unhappy, they miss their previous lives and will evoke through special memories at a certain time.
Ghada Ouf
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Types of Nostalgia in Bader AL- Shaker AL-Sayyab Poetry [PDF]
دراسات في اللغة العربيّة وآدابها, 2012 Nostalgia is a term frequently used in recent years by poetry critics. Though recently gaining momentum in Arabic criticism, it had existed since per-Islamic era and is motivated by personal, political, social, and emotional factors.
Reza Mirahmadi +2 more
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The Methodological Framework for the Study of Nostalgic and Personal Narratives
Etnoantropološki Problemi, 2013 Nostalgic narratives occur in two major forms – as historical nostalgias and as personal nostalgias. Personal contents and historical stories can be registered in the free form of life stories, a well-known genre in folkloristics, as well as in ...
Ivan Kovačević +2 more
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How Personal Nostalgia Influences Giving to Charity
Journal of Business Research, 2014 Charitable organizations in the U.S. have found it increasingly difficult to raise funds from donors. With a decline in the number of donors and with the number of charitable organizations increasing, there is a greater need than ever to engage the giver and encourage him/her to increase their giving to charitable organizations.
Altaf Merchant +2 more
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Nostalgia and moral identity: a facilitator model [PDF]
روانشناسی و روانپزشکی شناخت, 2019 Introduction: New trend in virtue ethics focuses on personal trait and motivation to highlight the important role of perceptive and motivational aspect of emotions.
Jalil Etemaad +3 more
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Winning over a crisis: Understanding the ‘ποιεῖν’ in Matthew 7:24–27 from the nostalgia perspective
Verbum et Ecclesia, 2023 Jesus’ Sermon on the Mount in Matthew 5–7 has played a pivotal role in the history of Christianity. Occupying a crucial place in Christianity, Matthew 7:24–27 was considered to be the closing entry, as well as the passage’s concluding remark.
Pelita H. Surbakti, Esther W. Andangsari
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