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The impact of the COVID-19 pandemic on nostalgic social media use. [PDF]

open access: yesFront Psychol
Xiang P   +7 more
europepmc   +1 more source

Development and validation of the Personal Nostalgia Scale

Journal of Marketing Communications, 2013
This research conducts five studies and uses 1185 respondents to develop and validate a six-item, seven-point Likert scale capable of measuring a personal nostalgia response to an advertisement. Traditional forms of scale development and a variety of experimental conditions are undertaken to develop and validate the scale.
Christopher Marchegiani, Ian Phau
openaire   +3 more sources

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