Results 281 to 288 of about 184,931 (288)

How nostalgia in advertising increases brand love: a cross-country study

Journal of Product and Brand Management
Silvia Grappi, Lia Zarantonello
exaly  

Moving backward and moving on: nostalgia, significant others, and social reintegration in nineteenth-century British immigrant personal correspondence

The History of the Family, 2016
exaly  

Historical and Personal Nostalgia in Advertising Text: TheFin de siècleEffect

Journal of Advertising, 1992
exaly  

Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China

Asia Pacific Journal of Marketing and Logistics
exaly  

Brand personality and purchase intention: The dual-mediating effects of brand attachment and nostalgia proneness

Journal of Psychology in Africa
Fanyi Zhao, Fei Huang
openaire   +1 more source

Research Note: Nostalgia as the Future for Branding Entertainment Media? The Consumption of Personal and Historical Nostalgic Films and Its Effects

2015
exaly  

Social Media and Personal Histories: Practices, Identities, and Algorithms in the Age of Digital Nostalgia.

2021
openaire   +1 more source

5. Look Back to ‘Gladness’: Nostalgia and Sassoon’s Personal Poems, 1940–5

2008
openaire   +1 more source