Results 261 to 270 of about 1,328,748 (349)

Deconstructing Menvertising Stereotypes: A Systematic Review, Research Agenda and Practical Implications

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel   +3 more
wiley   +1 more source

Personality ASPECTS: A Novel Psychographic Model and Scale Integrating Traits, Values, and Motives for Psychological Targeting

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Psychological targeting refers to personalizing marketing communication based on consumers' psychological characteristics for increased persuasiveness. One of the primary mechanisms underlying such personalization effects is the creation of personal relevance by tailoring communication content to address individual consumer needs.
Kurt Alexander Ackermann   +4 more
wiley   +1 more source

Lupeol‐Loaded Liposomes: Triple‐Negative Breast Cancer (TNBC) Cytotoxicity and In Vivo Toxicological Evaluation

open access: yesChemistry &Biodiversity, EarlyView.
ABSTRACT Lupeol is a natural product commonly found in many vegetables and fruits in significant quantities. Previous studies have demonstrated the relevant activity of lupeol against various tumor cell lines, suggesting that the natural product could be a promising agent for cancer treatment.
Daniel Crístian Ferreira Soares   +6 more
wiley   +1 more source

Oxygenated Solanapyrone Analogs From Nigrospora sp. IQ‐064, a Mangrove Associated Fungus

open access: yesChemistry &Biodiversity, EarlyView.
ABSTRACT Two new oxygenated solanapyrone analogues, nigrosporapyrone E (1) and nigrosporapyrone F (2), were isolated from Nigrospora sp. strain IQ‐064, a fungus associated with the bark of black mangrove (Avicennia germinans L.), along with seven known compounds.
Carlos A. Fajardo‐Hernández   +4 more
wiley   +1 more source

Natural Products Inhibit Bacterial Growth and Modulate Quorum‐Sensing Systems Las and Rhl in Pseudomonas aeruginosa PA14

open access: yesChemistry &Biodiversity, EarlyView.
ABSTRACT Quorum sensing (QS) is a bacterial cell communication system in Pseudomonas aeruginosa, which regulates the production of several virulence factors, including pyocyanin, exoproteases, and biofilm formation. Natural products (NPs) have demonstrated their ability to control QS in different bacteria. This work evaluated the antimicrobial and anti‐
Oswaldo Pablo Martínez‐Rodríguez   +8 more
wiley   +1 more source

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