Results 251 to 260 of about 655,797 (356)

Consumer Emotions and Personality Traits in Augmented Reality

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Augmented reality (AR) is an immersive and personalizable technology that has entered and expanded within the consumer market, yet the dynamics of valence, especially in relation to both positive and negative emotions and traits, remain underexplored.
Pei‐Shan Soon, Weng Marc Lim
wiley   +1 more source

Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT As digital environments continue to expand and blockchain technology advances, luxury brands are increasingly focusing on enhancing brand value and communication with consumers through digital assets within the metaverse. Drawing on value–attitude–behavior (VAB) theory, this study examines how luxury brands are leveraging non‐fungible tokens ...
Minjung Cho, Erin Cho
wiley   +1 more source

Adaptive Pathways: Understanding Consumer Adaptive Behavior Toward Hyper‐Personalized Fashion Retailing in Emerging Markets

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Despite growing academic interest in hyper‐personalization in fashion retail, consumer adaptive behavior remains an under‐researched construct. This research addresses the gap by applying self‐determination and social comparison theories to examine how consumer motivations and willingness to co‐create influence adaptive behavior and re ...
Khalid Mehmood   +3 more
wiley   +1 more source

Sustainable Consumption Promotion: A Comprehensive Literature Review

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Amid growing concerns about environmental pollution and resource depletion, studies on sustainable consumption and its encouragement have gained considerable research attention. However, research on promoting sustainable consumption remains underdeveloped and requires further exploration and systematization. The present study aims to provide a
Francesca Bergianti
wiley   +1 more source

Family relationships and personality traits of postural tachycardia syndrome. [PDF]

open access: yesFront Pediatr
Matsui M   +8 more
europepmc   +1 more source

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