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Triggering the Personalization Backfire Effect: The Moderating Role of Situational Privacy Concern [PDF]
Behavioral SciencesPersonalized marketing presents a powerful but delicate strategy, as its benefits can be negated by rising consumer privacy concerns. To illuminate this tension, this study investigates what causes personalization to fail, focusing on the interaction ...
Hyeongseok Kim, Seunghee Han
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Personalisation (In)effectiveness in email marketing
Digital Business, 2023 This research explores the effects of personalization in email marketing. Although personalization is expected to positively impact customer experiences through behavioural responses, its effects on consumers' actual behaviour have not been extensively ...
Tekila Harley Nobile, Lorenzo Cantoni
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Customization and Personalization
Maketingu Janaru, 2020 The purpose of this special issue is to reexamine customization and personalization in marketing. Both customization and personalization are manufacturing techniques used by firms to provide their customers with products, services, and informative ...
Akinori Ono
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Frontiers in Sociology, 2023 How can data-driven citizen science activities supporting health research and services provision meet the needs of unrepresented and neglected groups through increased personalization? In this short Perspective, we explore “personalization from below” as
Anna Berti Suman +2 more
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Humanities & Social Sciences Communications, 2021 People rely on data-driven AI technologies nearly every time they go online, whether they are shopping, scrolling through news feeds, or looking for entertainment.
Anastasia Kozyreva +4 more
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Digital Health, 2022 Objective Based on the heuristic–systematic model (HSM) and health belief model (HBM), this study aims to investigate how personalization and source expertise in responses from a health chatbot influence users’ health belief-related factors (i.e ...
Yu-li Liu +4 more
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Biosafety of 3D printed titanium alloy porous materials to osteoblast cell line MC3T3-E1 [PDF]
Jichu yixue yu linchuang, 2020 Objective To prepare 3D-printed porous materials of titanium alloy by electron beaming melting (EBM) and to confirm its biosafety to osteoblasts (OB). Methods Three topological structures of titanium alloy porous materials (2.0 mm, 2.25 mm and 2.5 mm ...
JING Li, SHI Wen, CAO Yu, LIU Rui-sai, LIU Lu, LI Jian-yu, LIU Hui
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Psikodimensia: Kajian Ilmiah Psikologi, 2020 The high number of online shopping transactions and the rapid increase in internet users in Indonesia has encouraged many marketers to advertise their products online.
Felicia Juliana Haloho +1 more
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RUDN Journal of Informatization in Education, 2021 Problem and goal. The article deals with the process of designing the high school internship program of the ITMO Universitys Information Chemistry Center by using information and communications technology (ICT).
Elizaveta A. Osipovskaya +2 more
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