Results 1 to 10 of about 198,765 (300)
Personalisation (In)effectiveness in email marketing
This research explores the effects of personalization in email marketing. Although personalization is expected to positively impact customer experiences through behavioural responses, its effects on consumers' actual behaviour have not been extensively ...
Tekila Harley Nobile, Lorenzo Cantoni
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Customization and Personalization
The purpose of this special issue is to reexamine customization and personalization in marketing. Both customization and personalization are manufacturing techniques used by firms to provide their customers with products, services, and informative ...
Akinori Ono
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How can data-driven citizen science activities supporting health research and services provision meet the needs of unrepresented and neglected groups through increased personalization? In this short Perspective, we explore “personalization from below” as
Anna Berti Suman +2 more
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Biosafety of 3D printed titanium alloy porous materials to osteoblast cell line MC3T3-E1 [PDF]
Objective To prepare 3D-printed porous materials of titanium alloy by electron beaming melting (EBM) and to confirm its biosafety to osteoblasts (OB). Methods Three topological structures of titanium alloy porous materials (2.0 mm, 2.25 mm and 2.5 mm ...
JING Li, SHI Wen, CAO Yu, LIU Rui-sai, LIU Lu, LI Jian-yu, LIU Hui
doaj
Objective Based on the heuristic–systematic model (HSM) and health belief model (HBM), this study aims to investigate how personalization and source expertise in responses from a health chatbot influence users’ health belief-related factors (i.e ...
Yu-li Liu +4 more
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People rely on data-driven AI technologies nearly every time they go online, whether they are shopping, scrolling through news feeds, or looking for entertainment.
Anastasia Kozyreva +4 more
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Problem and goal. The article deals with the process of designing the high school internship program of the ITMO Universitys Information Chemistry Center by using information and communications technology (ICT).
Elizaveta A. Osipovskaya +2 more
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New Journey Through Young Customer Experience in Omnichannel Context: The Role of Personalization
Objective: This study investigates the relationship between personalization and customer experience, with emotion and cognitive as the components through which the result repeats purchase intention.
Rahmawati Rahmawati, Rois Arifin
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The Personalization of Conversational Agents in Health Care: Systematic Review
BackgroundThe personalization of conversational agents with natural language user interfaces is seeing increasing use in health care applications, shaping the content, structure, or purpose of the dialogue between humans and conversational agents.
Kocaballi, Ahmet Baki +7 more
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