Results 301 to 310 of about 2,782,172 (355)
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Personas

CHI Conference on Human Factors in Computing Systems Extended Abstracts, 2022
Personas has evolved since Alan Cooper coined the term in 1999, moving into new domains, new ways of collecting data, and with novel ways of presenting the persona profiles. From the beginning, personas was linked to software design, expressing the need for empathy with end-users.
Nielsen, Lene   +4 more
openaire   +2 more sources

Persona-fied brands: managing branded persons through persona

Journal of Marketing Management, 2015
ABSTRACTWe investigate how the concept of persona can be used in managing brand persona-fication. Based on interviews with informants working across the gastronomy sector, we examine the characteristics of the chef persona, and the role that chef persona plays in restaurant management.
Dion, Delphine,, Arnould, Eric
openaire   +2 more sources

Personas

Proceedings of the 5th Nordic conference on Human-computer interaction: building bridges, 2008
Persona is a technique being used by practicing designers in interaction design. Existing research presents the ways personas should/could be used, or report new efforts of making good use of the persona concept. Comparing to the primary idea of persona, this paper explores some manners with which practitioners actually utilize persona in their work ...
Yen-ning Chang   +2 more
openaire   +1 more source

Persona

Scientific American, 2015
Il saggio si articola in due parti: nella prima parte viene ricostruita la storia del concetto di persona all'interno della cultura giuridica europea, considerando i diversi contesti disciplinare nei quali questo concetto è stato utilizzato e le loro relazioni reciproche.
openaire   +3 more sources

PERSONA

Jung Journal, 2019
Susan Clements Negley, Mark L. Smith
  +5 more sources

A personas-based approach to deliberating local decarbonisation scenarios: Findings and methodological insights

Energy Research and Social Science, 2022
Catherine Cherry   +2 more
exaly  

The messiness of the menstruator: assessing personas and functionalities of menstrual tracking apps

Journal of the American Medical Informatics Association: JAMIA, 2022
Adrienne Pichon   +2 more
exaly  

Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle

Journal of Business Ethics, 2020
Marina Leban   +2 more
exaly  

Where Have Shared E-Scooters Taken Us So Far? A Review of Mobility Patterns, Usage Frequency, and Personas

Sustainability, 2021
Samira Dibaj   +2 more
exaly  

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