Results 251 to 260 of about 100,851 (293)

The (In)Effectiveness of Psychological Targeting: A Meta‐Analytic Review

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The use of psychological targeting—employing machine learning to predict consumer personality from digital footprints and subsequently tailoring persuasive messages—has emerged as a controversial yet prominent practice in digital marketing.
Raphael Perla   +5 more
wiley   +1 more source

The persuasive role of generic-you in online interactions. [PDF]

open access: yesSci Rep
Niu M   +5 more
europepmc   +1 more source

Consumer Acceptance of High‐Autonomy AI Assistants Is Driven by Perceived Benefits in Online Shopping Settings Characterized by Scarcity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Across one behavioral field experiment and four controlled online experiments with almost 2000 US and UK shoppers, the current research investigates the role of perceived benefits in driving consumer acceptance of highly autonomous artificial intelligence (AI), while also examining whether contextual factors, such as scarcity, influence this ...
Darius‐Aurel Frank   +2 more
wiley   +1 more source

Seeing More Similar Others in Social Media: Using Legality Framing and Regulatory Focus to Alter Reactions to Alternative Medicinal Treatment Messages

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study investigates how regulatory focus and portrayals of alternative medicinal treatments as illegal versus legal affect consumers' responses to social media messages in the virtual presence of similar others. Across a pilot study and two experiments, the findings show that when an alternative medicinal treatment is portrayed as illegal,
Meng‐Hua Hsieh   +2 more
wiley   +1 more source

Narratives or not? Examining the roles of message format and individuals' stages of change in the context of HPV vaccination promotion. [PDF]

open access: yesHealth Educ Res
Guan M   +8 more
europepmc   +1 more source

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