Results 251 to 260 of about 100,851 (293)
The Bias-and-Expertise Model: A Bayesian Network Model of Political Source Characteristics. [PDF]
Young DJ, de-Wit LH.
europepmc +1 more source
La manipulación en la construcción de la realidad internacional [PDF]
García-Gordillo, Mar
core
The (In)Effectiveness of Psychological Targeting: A Meta‐Analytic Review
ABSTRACT The use of psychological targeting—employing machine learning to predict consumer personality from digital footprints and subsequently tailoring persuasive messages—has emerged as a controversial yet prominent practice in digital marketing.
Raphael Perla +5 more
wiley +1 more source
The persuasive role of generic-you in online interactions. [PDF]
Niu M +5 more
europepmc +1 more source
ABSTRACT Across one behavioral field experiment and four controlled online experiments with almost 2000 US and UK shoppers, the current research investigates the role of perceived benefits in driving consumer acceptance of highly autonomous artificial intelligence (AI), while also examining whether contextual factors, such as scarcity, influence this ...
Darius‐Aurel Frank +2 more
wiley +1 more source
Advocacy skills assessment guide: a validity study. [PDF]
Ateş E, Altuğ Özsoy S.
europepmc +1 more source
ABSTRACT This study investigates how regulatory focus and portrayals of alternative medicinal treatments as illegal versus legal affect consumers' responses to social media messages in the virtual presence of similar others. Across a pilot study and two experiments, the findings show that when an alternative medicinal treatment is portrayed as illegal,
Meng‐Hua Hsieh +2 more
wiley +1 more source
Narratives or not? Examining the roles of message format and individuals' stages of change in the context of HPV vaccination promotion. [PDF]
Guan M +8 more
europepmc +1 more source

