Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products
Psychology &Marketing, EarlyView.ABSTRACT Many socially relevant sexual and reproductive health products remain stigmatized by some consumers due to enduring socio‐cultural taboos, despite broader acceptance by others. Such stigma limits product adoption and poses public health risks.
Yunlu Zhao +3 more
wiley +1 more source
A preliminary EEG study on persuasive communication towards groupness. [PDF]
Sci RepBalconi M, Acconito C, Angioletti L.
europepmc +1 more source
Political marketing versus propaganda: Dilemmas of political persuasión
Gustavo Adolfo Pérez Rojas
openalex +2 more sources
Psychology &Marketing, EarlyView.ABSTRACT This study examines how consumer responses to religious advertising are influenced by two dimensions of open‐mindedness: rational and intuitive. Across three experiments, participants viewed ads that varied in the strength of their religious cue.
Yeqing Bao +3 more
wiley +1 more source
Supporting Older People Living With Frailty to Self-Manage Multiple Medicines: An Experience-Based Co-Design of a Complex Intervention Developed in UK Primary Care. [PDF]
Health ExpectPrevidoli G +7 more
europepmc +1 more source
La herencia retórica en el periodismo argumentativo: configuración y clasificación del artículo de opinión [PDF]
, 2009 Fuente de la Fuente, María de la
core +1 more source
Exploring Autophagy Inducing Molecules: Targeting Diverse Pathways in Alzheimer's Disease Management
Medicinal Research Reviews, EarlyView.ABSTRACT Neurodegenerative disorders, including Alzheimer's disease (AD), impose a significant burden on society due to their progressive nature and the associated healthcare costs. Autophagy, a vital cellular degradation process, has emerged as a promising therapeutic target in these disorders.
Baljinder Singh +4 more
wiley +1 more source
The effect of a brief intervention video on gambling advertising resistance: Results of a randomized, on-line experimental study. [PDF]
AddictionTorrance J +3 more
europepmc +1 more source
Populism and policy capacity: Evidence from an opposition municipality in Istanbul
Public Administration and Development, EarlyView.Abstract Despite achievements in its conceptual rigor, policy capacity still represents a relatively depoliticized concept that fails to sufficiently consider the ways in which politics plays a role in its creation, mobilization, or decay. This article seeks to contribute to this debate by investigating the impact of populism on policy capacity, the ...
Ebru Ertugal, Faik Gür, İnan Sevinç
wiley +1 more source