Results 321 to 330 of about 446,832 (335)

The Simple Economics of Optimal Persuasion

Journal of Political Economy, 2017
We propose a price-theoretic approach to Bayesian persuasion by establishing an analogy between the sender’s problem and finding Walrasian equilibria of a persuasion economy. The sender, who acts as a consumer, purchases posterior beliefs at their prices
Piotr Dworczak, Giorgio Martini
semanticscholar   +1 more source

The Elaboration Likelihood Model of Persuasion

Advances in Experimental Social Psychology, 1986
R. Petty, J. Cacioppo
semanticscholar   +1 more source

Communication and persuasion : central and peripheral routes to attitude change

, 1988
Franziska Marquart, Brigitte Naderer
semanticscholar   +1 more source

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

, 1980
S. Chaiken
semanticscholar   +1 more source

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

, 1994
Marian S. Friestad, Peter Wright
semanticscholar   +1 more source

Bayesian persuasion under partial commitment

Economic Theory, 2021
Daehong Min
semanticscholar   +1 more source

Narrative Persuasion

Introduction to Positive Media Psychology, 2020
Arthur A. Raney
semanticscholar   +1 more source

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

, 1991
P. Herr, Frank Kardes, John Kim
semanticscholar   +1 more source

Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience

Annual Review of Psychology, 2018
E. Falk, Christin Scholz
semanticscholar   +1 more source

Using the elaboration likelihood model to examine online persuasion through website design

Information Manager (The), 2018
Dianne Cyr, Milena M. Head, Eric Tze Kuan Lim, Agnis Stibe   +3 more
semanticscholar   +1 more source