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Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance

, 2017
T. H. Allison   +3 more
semanticscholar   +1 more source

Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion.

Journal of Personality and Social Psychology, 2004
Angela Y. Lee, Jennifer L. Aaker
semanticscholar   +1 more source

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