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Trend in global pharmaceutical market: COVID

, 2020
These days the impact of COVID-19 on the pharmaceutical market is becoming increasingly clear. The results of studies show similar trends in different countries against the backdrop of a pandemic that suddenly hit the world.
Y. Prozherina, RM Analytics
semanticscholar   +1 more source

Reference Pricing as a Deterrent to Entry: Evidence from the European Pharmaceutical Market

Social Science Research Network, 2019
External reference pricing (ERP), the practice of benchmarking domestic drug prices to foreign prices, generates an incentive for firms to withhold products from low-income countries.
Luca Maini, F. Pammolli
semanticscholar   +1 more source

Opportunities and Challenges of Multinational Pharmaceutical Enterprises in Transforming Pharmaceutical Market in China

Therapeutic Innovation and Regulatory Science, 2019
The surging costs of health care in China is highly related to the high expenses in pharmaceutical costs. Since the Government of China launched the health care reform in 2009, the issue of growing pharmaceutical expenditure continues to grasp policy ...
Linfeng Hu   +4 more
semanticscholar   +1 more source

The Artificial Intelligence-Driven Pharmaceutical Industry: A Paradigm Shift in Drug Discovery, Formulation Development, Manufacturing, Quality Control, and Post-Market Surveillance.

European Journal of Pharmaceutical Sciences
The advent of artificial intelligence (AI) has catalyzed a profound transformation in the pharmaceutical industry, ushering in a paradigm shift across various domains, including drug discovery, formulation development, manufacturing, quality control, and
Kampanart Huanbutta   +6 more
semanticscholar   +1 more source

Pharmaceutical Marketing

2018
The pharmaceutical industry has been heavily criticized for the amount it spends, as well as for the tactics it uses to promote drugs. This chapter begins by providing an overview of pharmaceutical promotion in recent years, and then offers a closer examination of each major promotional channel, including detailing, free samples, journal advertising ...
Stuart O. Schweitzer, Z. John Lu
openaire   +1 more source

Pharmaceutical Marketing:

Journal of Pharmaceutical Finance, Economics & Policy, 2004
Pharmaceutical sales representatives provide useful information about products, but they have incentives to be overly positive. The literature written by physicians about pharmaceutical marketing and promotion generally focuses on the harmful aspects of promotion, and misses the benefits.
openaire   +1 more source

The Market for Pharmaceuticals

1998
Pharmaceuticals account for approximately 10 percent of total health care expenditures in OECD countries. The market for pharmaceuticals is best understood by examining the characteristics of supply and demand. The supply side may be described by the following features: The different pharmaceutical companies have a relatively small share in the overall
K, Bergenheim, U, Braun
openaire   +2 more sources

DEFINING RELEVANT MARKETS FOR PHARMACEUTICALS

Bulletin of Economic Research, 2016
ABSTRACTTo identify the relevant product markets for Swedish pharmaceuticals, a spatial econometrics approach is employed. First, we calculate Moran's Is for different market definitions and then we use a spatial Durbin model to determine the effect of price changes on quantity sold of own and competing products.
Mihaescu, Oana, Rudholm, Niklas
openaire   +2 more sources

Marketing Pharmaceuticals

2006
Abstract The pharmaceutical industry produces a great number of new products each year, and it is crucial that prescribers be informed about the innovations on a continuing basis. This activity is marketing. According to a report by the Pharmaceutical Research and Manufacturers of America (PhRMA) (2002a, 2002b), formerly the ...
openaire   +1 more source

Pharmaceutical Marketing Channels

2022
Sumit Tewatia, Dr.
openaire   +1 more source

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